ANN ARBOR, Mich., Sept. 15, 2016 /PRNewswire/ -- A new national survey of registered voters conducted by the American Customer Satisfaction Index, which uses customer satisfaction as a predictor of voter preference, finds that Democratic candidate Hillary Clinton holds a tenuous lead in voter satisfaction over Republican rival Donald Trump. The new weekly survey, announced today, shows that the gap in satisfaction between the two candidates has been reduced by half in the six weeks ending September 9, 2016. Clinton scores 73 on ACSI's 100-point scale, and Trump scores 72.
ACSI's survey of 5,133 registered voters, conducted between August 1 and September 9, 2016, shows Clinton with 47% and Trump with 42%. Supporters are characterized as "strong" or "weak," depending on the gap in satisfaction between candidates. In this regard, Clinton leads with 35% in the strong supporter category compared to 30% for Trump. Both candidates have 12% weak support, while 11% give the same marks for both candidates and are considered undecided by the ACSI.
Clinton's voter share drops in the last week as the strength of her support slips and undecideds increase by 2 percentage points. ACSI data suggest that Trump's gains are in the weak supporter category, suggesting that those gains may be short-lived if his voter satisfaction does not improve.
"Even though many pollsters do a very good job in predicting elections, we wanted to see if one can't do better by using a bit of economic theory in predicting choice," said Dr. Claes Fornell, ACSI founder and Chairman. "We suspect that satisfaction and dissatisfaction plays a major role in voter behavior. Thus far our data is consistent with other national polls."
The ACSI Presidential Election Survey will report results weekly through Election Day. The full report, including demographic subgroups, is available at www.acsimatters.com.
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No advertising or other promotional use can be made of the data and information in this release without the express prior written consent of ACSI LLC.
The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for analyzing customer satisfaction with more than 300 companies in 43 industries and 10 economic sectors, including various services of federal and local government agencies.
ACSI results are released throughout the year, with all measures reported on a scale of 0 to 100. ACSI data have proven to be strongly related to a number of essential indicators of micro and macroeconomic performance. For example, firms with higher levels of customer satisfaction tend to have higher earnings and stock returns relative to competitors. Stock portfolios based on companies that show strong performance in ACSI deliver excess returns in up markets as well as down markets. At the macro level, customer satisfaction has been shown to be predictive of both consumer spending and GDP growth.
ACSI and its logo are Registered Marks of the University of Michigan, licensed worldwide exclusively to American Customer Satisfaction Index LLC with the right to sublicense.
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SOURCE American Customer Satisfaction Index