CHICAGO, Oct. 2, 2013 /PRNewswire/ -- CME Group, the world's leading and most diverse derivatives marketplace, today announced the launch of a new 30-second television spot designed to raise visibility of CME Group as a leading global brand. The new spot features world renowned business leader Sir Richard Branson and LPGA Champion Brittany Lincicome to drive home the golfing metaphor used in the ad and to link CME Group to major markets in the United States, Europe, Latin American and Asia.
The advertisement is part of the company's multi-million dollar global branding campaign launched in March 2011. This new ad strives to enhance the company's identity as a market leader essential to helping businesses and industries worldwide successfully manage their risks and thereby drive global growth and commerce.
CME Group is using an integrated, multi-channel approach to build anticipation for and promote the new "Global Reach" spot in a range of financial, marketing and general interest media. To launch the spot with broader impact, the commercial will first broadcast October 3 on the Golf Channel as well as NBC in conjunction with the PGA Presidents Cup. Additionally, the commercial will air on major global networks including BBC Europe, Bloomberg TV, CNBC, Fox Business.
The new ad was developed by CME Group in conjunction with VSA Partners, a global branding and marketing firm, and the media plan was developed in conjunction with ID Media Worldwide, one of the largest media services companies in the U.S. and a member of the Interpublic Group of Companies.
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As the world's leading and most diverse derivatives marketplace, CME Group (www.cmegroup.com) is where the world comes to manage risk. CME Group exchanges offer the widest range of global benchmark products across all major asset classes, including futures and options based on interest rates, equity indexes, foreign exchange, energy, agricultural commodities, metals, weather and real estate. CME Group brings buyers and sellers together through its CME Globex® electronic trading platform and its trading facilities in New York and Chicago. CME Group also operates CME Clearing, one of the world's leading central counterparty clearing providers, which offers clearing and settlement services across asset classes for exchange-traded contracts and over-the-counter derivatives transactions. These products and services ensure that businesses everywhere can substantially mitigate counterparty credit risk.
CME Group is a trademark of CME Group Inc. The Globe Logo, CME, Globex and Chicago Mercantile Exchange are trademarks of Chicago Mercantile Exchange Inc. CBOT and the Chicago Board of Trade are trademarks of the Board of Trade of the City of Chicago, Inc. NYMEX, New York Mercantile Exchange and ClearPort are registered trademarks of New York Mercantile Exchange, Inc. COMEX is a trademark of Commodity Exchange, Inc. KCBOT, KCBT and Kansas City Board of Trade are trademarks of The Board of Trade of Kansas City, Missouri, Inc. All other trademarks are the property of their respective owners. Further information about CME Group (NASDAQ: CME) and its products can be found at www.cmegroup.com.
SOURCE CME Group