Cobra Electronics Revolutionizes Radar Detection with Cobra iRadar™ System New Detection System Works with iPhone® to Alert Drivers to Radar/Laser Guns, Speed/Red Light Cameras, and Other Road Hazards

CHICAGO, Oct. 14 /PRNewswire/ -- Cobra Electronics Corporation (Nasdaq: COBR), the leading manufacturer of radar detection devices, announced today the launch of its new Cobra iRadar Detection System. The Cobra iRadar system combines industry-leading radar/laser gun and speed/red light camera detection technology with the ease of use of iPhone to create a revolutionary detection system.

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The Cobra iRadar Detection System consists of a state-of-the-art Cobra radar detector and the Cobra iRadar App for iPhone. The system uses Bluetooth® wireless technology to connect iPhone to the detector, and the iPhone Multi-Touch display to control the detector's settings. As a result, the Cobra iRadar Detection System enables motorists to view, hear and log alerts for radar/laser guns as well as upcoming speed/red light cameras and other potential hazards.

"The Cobra iRadar Detection System is truly revolutionary," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "It pairs Cobra's industry-leading radar/laser detection technology with iPhone's exceptional display and GPS capabilities to create a truly new standard for detection systems. What makes using Cobra's iRadar system so remarkable is that it not only provides drivers an unprecedented amount of crucial information, it does so with clarity and convenience."

The Cobra iRadar detector is a sleek, compact and powerful unit. It detects all radar and laser guns on the market and alerts motorists to upcoming threats from all directions with its 360 degree protection. Its large, crisp speaker provides clear and precise warnings while its escalating audio alerts let you know the distance to any threat. The Cobra iRadar detector unit also works as a standalone detector when not paired to the app, ensuring that it is in radar/laser gun detection mode at all times.

The Cobra iRadar App is the control center for the iRadar Detection System. Using the Bluetooth wireless technology in iPhone, drivers can control all the settings of the iRadar detector including which alert notifications it will provide and the audio volume at which they will be provided. In addition, the app allows drivers to view past alert locations on a map, mark user locations, and view their speed, compass heading and car battery voltage.

The Cobra iRadar App includes at no cost Cobra's exclusive AURA™ Camera and Driving Hazard Database, which enables drivers to receive alerts for speed and red light camera locations as well as other driving hazards. Utilizing GPS technology in iPhone, the iRadar app alerts the driver to upcoming speed and red light cameras, known speed traps and dangerous intersections. These locations are 100% verified and updated daily automatically.

The Cobra iRadar Detection System has a manufacturer suggested retail price of $169.95 and is available now at retailers nationwide and at www.cobra.com

The Cobra iRadar App, along with the AURA database, is available for free from the App Store for iPhone or at www.itunes.com/appstore/.

For more information on the Cobra iRadar Detection System, visit www.CobraiRadar.com.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.  Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.

SOURCE Cobra Electronics Corporation



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