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Coffee Drinkers are Among the Most Inspired Americans, Don Francisco's Coffee Survey Reveals

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LOS ANGELES, July 13, 2011 /PRNewswire/ -- Despite the current economic climate, and an often gloomy forecast for the immediate future, America continues to be a nation of inspired people. According to a recent survey conducted by Don Francisco's Coffee—whose "Inspiration Index" asked respondents to rate their level of inspiration on a scale of 0 ("not at all inspired") to 100 ("extremely inspired")—Americans scored an average of 66, indicating they generally feel inspired. And, who among us is most inspired? Coffee drinkers, for one.

The survey, which polled more than 1,000 Americans nationwide, found that those who scored high on the inspiration index cited taking a coffee break as one of their most inspiring activities.  And, although 40% of those surveyed cited coffee breaks as an inspiring moment, relaxing alone (78%), walking or exercising (73%) and hanging out with family and friends (66%) topped that list – and even driving (56%) seems to provide inspiration for some.

That said, coffee drinkers certainly feel passion for the beverage—and the inspiration it engenders—four out of ten would be willing to give up alcoholic beverages, chocolate and going to the movies rather than part with their java. And yet, there are limits to this devotion. Perhaps not surprisingly, respondents were least likely to give up their car, job or sex for coffee.

According to Leonor Gavina-Valls, vice president of marketing at F. Gavina & Sons, Inc., the survey results are a reflection of the vision and values the family-owned company has forged during its 130-year history: "At Don Francisco's Coffee, we, too, take great inspiration from our enduring family legacy and the customers we have served for generations. With this survey, we hope to gain better insight into what motivates and inspires Americans, and in doing so, continue to evolve our brand so that it always represents those ideals."

Who Inspires Americans Most

Immediate family (88%), with mothers and daughters leading over other family members top the list as the most inspiring people.  Among professions, Americans find teachers (73%) to be the most inspiring by a large margin, while celebrities (23%), professional athletes (33%) and politicians (17%) are the least inspiring. And yet, despite the less than favorable view of members of government, President Barack Obama was the public figure most frequently named as a source of inspiration.

About the Inspiration Survey

Don Francisco's Coffee developed the first-of-its-kind "Inspiration Index" as a means of quantifying the current state of inspiration of the American people, taking into account internal personal factors such as optimism, spirituality, health and well-being, along with external factors such as the state of the world, the economy, and the weather. The survey, which gathered responses from 1,008 adults nationwide, was conducted from April 15 to April 19, 2011.

About Don Francisco's

Produced by F. Gavina & Sons, Inc. since 1967, Don Francisco's is the leading coffee retail brand in Southern California and ranks among the top 10 nationally.  Based in Vernon, California, F. Gavina & Sons, Inc., one of the largest family-owned coffee companies in America and the nation's largest privately held minority roaster, has been a leading producer of high-quality and great tasting coffee for more than four generations.  Spanning more than 130 years, dating back to the family's humble beginnings in the rich-coffee bearing soil of the Caribbean, the unmatched experience as coffee growers and roasters has paved the way for a strong presence in wholesale and retail accounts all across the country. To learn more about Don Francisco's Coffee and the Gavina family, please visit www.don-francisco.com.

SOURCE Don Francisco's Coffee



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