Coffee Drinkers are 'Flying-High'

LONDON, October 1, 2014 /PRNewswire/ --

Are you a coffee lover or tea lover? Your choice of beverage might just determine how much you earn or your ability to make it to the office on time, according to new research, from NESCAFÉ Alegria by NESTLÉ PROFESSIONAL, which examines the perceived work ethic of tea and coffee drinkers.

According to the study - which was undertaken in celebration of International Coffee Day on Monday 29th September - coffee drinkers tend to be in a 'middle management' position and are setting their sights high in their careers. Researchers found that coffee drinkers earn more than £28k a year and generally consider themselves more fun in the work place, but they admit to not always taking orders very well.

In contrast, the average tea drinker will be earning £26k and believe they are the life and soul of the party outside of work. They would describe themselves as someone who strives to be the best, are fiercely competitive and more of them have had at least one promotion in the last five years. The tea-lover also admits to being the one flirting with the boss in order to get ahead.

Katrina Webb, Category Manager for NESTLÉ PROFESSIONAL'S NESCAFÉ Alegria UK, which commissioned the study, said: 'It's amusing to see the difference between tea and coffee drinkers around how much fun they have - coffee drinkers say they're fun in the office, while tea drinkers consider themselves more fun out of the office environment.

"It's also interesting to see that coffee drinkers earn two thousand pounds a year more than those who drink tea.

"Of course what we don't know is whether it's the coffee that's helping them to set their sights high - or whether they've adapted to drink coffee since they have started to gain some success."

The study went on to find that coffee drinkers are less likely to drive to work and less likely to ever be late in a typical working week. They see themselves as more fair in the office environment but are less likely to be working late and find time to have at least four cups of their preferred hot beverage throughout the day.

Tea drinkers on the other hand, are more likely to stay late twice after work in the typical week and more of them have had at least one promotion in the last five years. When it comes to office politics, they say they are the ones who tend to have rows over hot drinks and consider themselves more hot-headed that their coffee drinking rivals.

Furthermore, tea drinkers love a good gossip with colleagues over a hot beverage, while more coffee drinkers will browse social networking sites at work. When it comes to 'dressing to impress', coffee drinkers prefer a casual and cool clothing, while tea drinkers tend to opt for a more corporate and sensible style.

Katrina Webb added: "We were also shocked to discover that one in ten tea drinkers consider their boss to be their best friend and this seems to affect the amount of rewards they reap, as more have won player of the month over those that drink coffee.

"It's intriguing to see that your friendship with your boss can affect how well you do in your career, but we believe skill and personality will get you everywhere!."

For more information about NESCAFÉ Alegria, visit uk.nescafe-alegria.com

Key research findings: Nestle Alegria and One Poll Tea vs Coffee research into 2000 consumers,   September 2014  

Coffee drinkers:  

• Earn more and and generally consider themselves more fun in the work place
• Are more likely to have gone without a promotion in the last five years
• More fair in the office environment
• Are less likely to ever be late for work in a typical week and tend to be of a higher managerial position, setting their sights high
• Average wage is more than £28k a year
• Have been found to not take order very well
• Will find time to have at least four mugs of their preferred hot beverage before the day is through
• Are more likely to browse social networking sites while at work

Tea drinkers:  

• Are more likely to consider themselves as a team player but would also be the ones flirting with the boss in order to get ahead
• Are more hot-headed than their coffee drinking rivals but more of them have had at least one promotion in the last five years
• Have won player of the month more during their working life than those who drink coffee
• One in ten tea drinkers believe their boss is their best friend
• Tend to have more rows over hot drink politics
• Drive to the office and are also more likely to stay late after work twice in a typical working week
• Average wage is £26k
• Believe they are the life and soul of the party on work nights out and would describe themselves as someone who strives to be the best and are fiercely competitive
• Are more likely to have a gossip with colleagues while they enjoy their hot beverage

About NESTLÉ PROFESSIONAL 

NESTLÉ PROFESSIONAL is committed to inspiring our customers' growth by being passionate about delivering creative and customised branded food and beverage solutions that enable operators to innovate and delight their consumers. We do this through an insight driven process, combining global thinking with local understanding whereby we aim to understand our customers' business in order to deliver optimum solutions to drive growth.

https://uk.nescafe-alegria.com/

For more information or photography, please contact Fleet Street Communications: 

Melanie Rawlings, [email protected], +44(0)20-3567-5807

Holly Lambert, [email protected], +44(0)20-3567-5804

SOURCE NESCAFÉ Alegria