Coffee Flour® Rethinks Coffee at TED2015 'Truth and Dare'
New Global Impact Food Debuts at Vancouver TED Conference
VANCOUVER, British Columbia, March 17, 2015 /PRNewswire/ -- As part of its 2015 launch, Coffee Flour®, the new global impact food, will be featured on the TED Tasting Menu and as a part of the Cafe Program at the TED2015 'Truth and Dare' conference in Vancouver and TEDActive in Whistler. A delicious selection of products will be showcased, including handcrafted soft pretzels, chocolate chip cookies with a touch of sea salt, spiced caramel corn, and "Red Chocolate" debuting in a bar from Seattle Chocolates' jcoco™ line - all made with Nicaraguan varietal coffee flour. TED is the non-profit devoted to Ideas Worth Spreading.
According to the TED2015 'Truth and Dare' organizers, "Great TED Talks often do one or both of the following... they give you a new lens on the world as it is… or they offer new possibilities for the world as it might be. For TED2015, we're on a quest to magnify both facets. We will seek to challenge and reshape our core beliefs about today's reality. And, at the same time, we celebrate thinkers, dreamers and mavericks who offer bold new alternatives."
Coffee Flour® falls into the latter group, according to founders Dan Belliveau and Andrew Fedak: "The truth is that there is much more to coffee than the bean. We're daring TEDsters to rethink everything they think they know about coffee, and to imagine a profoundly more sustainable industry."
Every year billions of pounds of coffee cherry pulp, a by-product of green coffee production, are discarded or, to a lesser degree, composted into fertilizer. Rather than leaving these cherries to rot in heaps or be dumped into rivers, Coffee Flour® converts them into flour for baking, cooking, and crafting chocolate. The result is an incredibly nutritious and distinctly flavorful addition to the global menu, with more fiber per gram than whole grain wheat flour, more protein per gram than fresh kale, more potassium per gram than a banana, and more iron per gram than fresh spinach.
Coffee Flour® creates a supplemental income for many farmers and mill workers at source – turning what was once waste into revenue. The Coffee Flour® business model is structured so that positive environmental, social, and economic impacts will be shared by all.
TED2015 'Truth and Dare' is among the first of a number of events where Coffee Flour® will be introducing its product to the public. Expect more recipes, applications, and partnerships in the weeks and months to come.
About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or fewer) delivered by today's leading thinkers and doers. Many of these talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.
TED's open and free initiatives for spreading ideas include TED.com, where new TED Talks are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from thousands of volunteers worldwide; the educational initiative TED-Ed; the annual million-dollar TED Prize, which funds exceptional individuals with a "wish," or idea, to create change in the world; TEDx, which provides licenses to thousands of individuals and groups who host local, self-organized TED-style events around the world; and the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.
Follow TED on Twitter at http://twitter.com/TEDTalks, on Facebook at http://www.facebook.com/TED or Instagram at https://instagram.com/ted.
ABOUT COFFEE FLOUR
Coffee Flour® is an agricultural innovation structured as a for profit business generating for benefit results with bases in Vancouver, Seattle, San Francisco, Los Angeles and New York. Visit http://www.coffeeflour.com to learn more.
ABOUT JCOCO
Jcoco™ is a chocolate company based in Seattle, Washington. Visit http://jcocochocolate.com to learn more. TED2015 marks the introduction of "Red Chocolate" by jcoco™, which features a 60 percent rainforest alliance certified dark chocolate and Coffee Flour® used to bring out the fruity flavor notes. It tastes great and contains more fiber, calcium and protein than a regular chocolate bar.
Contact:
Rachel Van Dolsen
1-914-260-4636
SOURCE Coffee Flour
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