WORCESTER, Mass., April 11, 2013 /PRNewswire/ -- Coghlin Companies, a privately held engineering and contract manufacturing company, recently shifted to a video driven strategy on their website. The use of interactive video allows Coghlin to convey complex ideas and messages quickly, articulately and efficiently with a "down to earth" appeal to better engage viewers. Recently, Coghlin Companies created videos for some high traffic pages including contract manufacturing, engineering services, medical device contract manufacturing, and product development. As a result, web hit improvements have been staggering.
"Coghlin Companies recognized it would be beneficial to utilize more video on our site to communicate with customers more effectively in a more direct, yet engaging manner," said Chris Coghlin, President and CEO of Coghlin Companies. He continued, "The video strategy has been very successful in creating quality visitor interactions and we plan to continue adding more video content across our site enabling a much more pleasurable viewing experience with crystalized messaging."
Coghlin Companies contracted Skyscope Creative to produce the videos, recognizing the need to better convey their core values and capabilities to their potential and current customers in a unique and interactive way.
About Coghlin Companies
Coghlin Companies, Inc. is a privately held company specializing in helping companies cost effectively improve their time-to-market. Based in Worcester, Massachusetts, Coghlin Companies spans four generations representing more than 128 years of manufacturing experience and leadership. Subsidiaries include: Columbia Tech, which provides turnkey manufacturing services to a diverse customer base, including OEMs in the bio-science, semiconductor, LED, medical device, green energy technology, data storage, and automation systems and controls industries; DCI Engineering, an engineering design and pre-production support services company; and Cogmedix, an FDA compliant and ISO 13485 certified medical subassembly and finished medical device contract manufacturer. For more information, please visit www.coghlincompanies.com or sign up for the Coghlin Companies e-Newsletter at http://coghlincompanies.com/newsletter-signup.php.
About Skyscope Creative
Skyscope Creative is a marketing agency that creates cinematic, story-driven videos that help business innovators communicate with their online audience. Skyscope specializes in video production, web video, sales video, video content marketing, video SEO, video marketing, video ads, website video, training videos, viral videos, and other videos that drive inbound traffic.
SOURCE Coghlin Companies