Cognitiv, Inc., Appoints Retail Media Veteran Craig Ellins as CEO, Completes PCAOB Audits
LAKE MARY, Fla., Oct. 10, 2013 /PRNewswire/ -- Cognitiv, Inc. ("Cognitiv" / OTCBB: COGV), a behavior driven marketing firm, has appointed entrepreneur Craig Ellins to the company's top post. The company also has announced the completion of PCAOB audits for 2010, 2011, and 2012.
For over three decades, Ellins has honed his ability to spot emerging consumer trends, launch successful startups, and refocus companies to make them successful.
Ellins is a pioneer in shop-at-home and on-demand video industries. In 1989, he launched the Shop Television Network, the first 24-hour live television shopping channel, which allowed consumers to buy J.C. Penney products from the comfort of their homes. In 1995, he launched HelloNetwork to deliver on-demand video to the home. Ellins is currently moving to enhance the existing team of marketing professionals at Cognitiv.
"Cognitiv offers both emerging and established brands a comprehensive blend of today's most efficient and effective direct-response, digital, and broadcast marketing services," said Ellins, whose startup Digital FX International grew to over $30 million in sales from 2001 to 2008.
"The company has amassed over 1,600 underutilized keyword-domains and is now swiftly reallocating resources, bringing on additional new-media marketing specialists, and forming strategic business partnerships. We're the company to watch in this space."
Ellins is moving quickly to enhance the team of marketing professionals at Cognitiv and is expected to make a number of announcements in the near future. He also says his company has just completed PCAOB audits for the last three years.
PCAOB—the Public Company Accounting Oversight Board—is a private-sector, nonprofit corporation created by the Sarbanes–Oxley Act of 2002 to oversee the audits of public companies and other issuers in order to protect the interests of investors and further the public interest in the preparation of informative, accurate, and independent audit reports. All PCAOB rules and standards are approved by the US Securities and Exchange Commission ("SEC").
Cognitiv offers clients intelligent and cost-effective solutions for increasing product sales and building a loyal customer base. By leveraging its ownership of over 1,600 keyword domains, Cognitiv collects consumer-buying data in product categories that attract large audiences, and then executes a thoughtfully planned digital marketing and direct-response marketing campaign strategy to turn that data into multiple and repeat sales.
Cognitiv currently trades on the OTC markets as a reporting OTC Pink Sheet company (OTC pink current information available).
To learn more about Cognitiv, go to Cognitiv.com or call 855-COGNITIV.
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SOURCE Cognitiv, Inc.
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