LOS ANGELES, July 11, 2016 /PRNewswire/ -- Moose Toys, the toy company leading the collectible craze and makers of Shopkins, the biggest tiny toy on every kid's wish list, is bringing another wave of mighty mites to stores this summer. Kids and avid toy collectors alike will be lining up outside their local stores this summer to get their hands on these ahh-inspiring new collectible brands - The Grossery Gang and Twozies.
Like their fellow miniature favorites, Shopkins, the lovable yet disgusting Grossery Gang and cheekily cute Twozies are already marching their way into kids' hearts and homes with strong early sales at limited retailers, the company said.
"The collectibles space is more exciting than ever before," said Paul Solomon, Co-CEO of Moose Toys. "The phenomenal success of Shopkins is a testament to our team's creativity, passion and deep understanding of both the collectible space and what kids want to spend their allowance on. Globally, we're excited to launch these two new brands for this fall, and introduce even more appealing and imaginative ways to collect across a range of themes – in addition to the exciting Shopkins news to come!"
The all-new Grossery Gang brings the perfect amount of gross combined with wild wackiness to the collectible space. Each package has been designed to look like every day snacks found at a convenience store – but include some not so fresh finds inside, with over 150 pint-sized characters like Putrid Pizza and Fungus Fries! Serious collectors can also hunt for Limited Edition characters including Faked Beans or the Ultra Rare characters such as Shoccoli broccoli. Kids will love that the characters look a little like their Shopkins food friends, but they're a little off, and just passed their expiration date!
Moose Toys also introduces Twozies, which proves that everything is always better "two-gether." The new line of miniature toys combines the popular themes of babies, pets and friendship into one quirky, yet adorable, little collectible. Kids can start their collection with each pack containing an assortment of babies and pets – with collectors encouraged to hunt for each perfect pair to complete the Twozies match, such as Jangles and Bangles, the baby and pet giraffe. Once collectors create a perfect match, they can creatively display the pair in a DIY trend-influenced shadow box, which comes supplied in each Twozies Surprise Pack, and allows fans to customize, connect and display their world of Twozies.
The Grossery Gang and Twozies follow in the tiny footprints, but big waves that Moose Toys created with kids' collectible brand Shopkins, since the brand launched in 2014. With a robust and diverse marketing campaign for Shopkins, Moose Toys built Shopkins into a collectible phenomenon, igniting the current collectible craze across the globe. In 2015, the Shopkins 12-Pack Assortment was named the best-selling toy in the US, according to NPD data. Most recently, NPD also ranked the Shopkins 12-Pack and the 2-Pack as the top two products in the overall toy market, year to date*.
Twozies and The Grossery Gang will be available at all major retailers this fall ranging in price from $2.99 to $19.99 MSRP.
About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery and fashion themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced Qixels, the first "craftstruction" activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. The Shopkins Scoops Ice Cream Truck was awarded 2016 Girl Toy of the Year by the Toy Industry Association, and the Shopkins Small Mart playset was awarded the 2015 Girls' Toy of the Year. Shopkins was awarded the 2016 Licensed Character/Toy of the Year by LIMA. Visit www.moosetoys.com for more information.
*Source: The NPD Group/Retail Tracking Service/U.S. Toys/Dollars (January-May 2016)
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SOURCE Moose Toys