NEW YORK, May 24, 2017 /PRNewswire/ -- Advertising technology provider Collective today announced that applications for the 2017 Bill Caspare Memorial Fund Diversity Scholarship are now being accepted.
Established in partnership with the 4A's Foundation, which invests in education by providing financial support for future multicultural advertising and media executives, the scholarship will award one student $10,000 to pursue a career in new media or data science disciplines.
The scholarship fund memorializes Bill Caspare, a former senior executive with Collective. A 15-year industry veteran, Bill helped launch a number of successful digital media ventures such as db Ad Strategies, The Fifth Network, Oggifinogi, and Vidible, which was acquired by AOL in 2014.
"For the third year, we're proud to honor Bill's spirit of giving by supporting the next generation of talent," said Kerry Bianchi, CEO and President of Collective. "For our industry to continue to innovate, it's important that we actively bring diverse voices to the table, which is exactly what this scholarship is doing."
"We remain dedicated to increasing diversity in the advertising industry, and we hope this scholarship will inspire young talent to transform digital advertising," said Marla Kaplowitz, president and CEO, 4A's. "It's this diversity of talent that will push the industry to evolve."
Designed to foster diversity in the new media and data science disciplines within advertising and media, this fund provides a variety of resources for students and young professionals from diverse cultural and ethnic backgrounds. Rising college juniors and seniors who identify as African American, Asian American, Hispanic American, Native American, Multiracial or LBGTQ and who have a GPA above 3.25 are invited to apply. Applications are due Friday, July 14th.
Collective empowers enterprises with data-driven technology and programmatic expertise to manage digital advertising across platforms, screens, and formats. Through Collective's Visto™ enterprise advertising hub and media services, Collective provides industry-leading transparency, interoperability, and accountability across ad technology providers driving superior results for programmatic media campaigns. To learn more about Collective, visit www.collective.com.
About the 4A's
The 4A's is the catalyst for bringing together the right people in the right places at the right time to address the advertising industry's most critical business issues. It provides leadership, advocacy, guidance and community to its members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A's at www.aaaa.org.
Clarity PR for Collective
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