College of William & Mary Selects CRM System from TargetX to Improve Student Recruitment

Sep 19, 2011, 07:15 ET from

CONSHOHOCKEN, Pa., Sept. 19, 2011 /PRNewswire/ -- One of the nation's premiere colleges is looking for a more efficient and effective way to connect with prospective students, and has decided that a cloud-based CRM system from TargetX is the solution.

The College of William & Mary has selected the Student Recruitment Manager, a customer relationship management (CRM) tool developed specifically for college admissions by TargetX, the leading student-recruiting firm serving higher education.

"The SRM will enhance our ability to communicate with prospects and make it possible to maintain an ongoing conversation," said Tim Wolfe, Senior Associate Dean of Admission at the famed Virginia institution. "We'll be able to build stronger connections between prospective students and the college."

The sophisticated CRM tool will serve as the foundation for an integrated communications strategy the school is putting into place, said Betsy Dolan Quinzio, Senior Assistant Dean of Admission.  "This will make it possible to keep track of all our communications," she said, "and to ensure that we are sending students only the most relevant communications."

Among the strengths of the SRM are its built-in electronic communication tools, including the leading email broadcasting and online chat tools in higher education marketing. And it is also fully integrated with a powerful event manager, which was especially attractive to W&M, according to Quinzio. "We already have an event tool," she said, "but it is labor intensive to move data in and out, and is not particularly robust."

The Student Recruitment Manager is a groundbreaking CRM system that helps colleges manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. In 2008, TargetX built the SRM on the proven platform of, the worldwide leader in on-demand customer relationship management and a pioneer in cloud computing.

Being able to access their new CRM system anytime and from anywhere is a wonderful bonus, said Wolfe, but it was not the cloud that drew W&M to the SRM. The college has a long and rewarding relationship with TargetX, having used its eXpress email broadcasting tool over the past 10 years.  "We knew from the experience we've had with TargetX that the quality of the technology and customer support would be just what we needed," he said.

About William & Mary

The College of William & Mary is consistently ranked among the best public universities in the country. Located in Williamsburg, Virginia, W&M is the nation's second oldest college and is considered one of the eight "Public Ivies." The school has more than 30 undergraduate programs and 10 graduate programs and professional degree programs. Its highly-ranked graduate schools include the School of Education, the Virginia Institute of Marine Science, the Mason School of Business and the Marshall-Wythe School of Law, the nation's first law school.

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About TargetX

Founded on the belief that colleges need to change the way they recruit students, TargetX has been educating the industry of higher education since 1998. The company blends powerful technology with a bold approach to consulting so that schools can build stronger relationships and increase yield. More recently, TargetX launched a new Education & Training Center (ETC) where admissions professionals can collaborate and brainstorm with colleagues and thought leaders through coursework and office retreats.

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