NEW YORK, April 18, 2013 /PRNewswire/ -- "Crisis management could not be a more timely topic for higher education and foundations. Crises of all kinds hit these institutions continually. How they prepare for, respond to, and recover from crisis defines who they are – and their reputation and perceived trustworthiness for years," says crisis and reputation manager Davia Temin, CEO of Temin and Company.
Speaking today on "Communicating in Times of Crisis and Opportunity" at the 21st annual Council for Advancement and Support of Education (CASE) Conference for Institutionally Related Foundations in Atlanta, Ms. Temin addresses how universities and their foundations can best survive crises of all kinds with their reputations intact, or even strengthened. CASE is an international professional association serving more than 3,600 educational institutions and nearly 70,000 advancement professionals.
"When faced with a crisis either on or off campus, universities have a particular set of challenges simply because they serve so very many constituencies," says Ms. Temin.
"Students, their families, faculty, alumni, donors, the press, legislators, the business community, and the communities they live in are all closely involved with campus affairs. So, when a crisis occurs, each audience often reacts in a different way. Social media can complicate the picture – as misinformation can go viral, quickly.
"All of this creates a great responsibility for higher education leaders to manage the situation correctly, and communicate in ways that can best reach their stakeholders.
"I believe that there is a way to come out of crisis stronger and wiser – and sometimes better – if the right things are done to prepare for, react to, address, and then recover from crisis. That is what I'm going to be sharing with these university leaders today."
Temin and Company advises global companies, universities, foundations, NGOs, and other organizations on reputation and crisis management, and has helped develop media, marketing, and social media strategies for colleges and universities worldwide. Ms. Temin is a contributor to Forbes.com with a column, "Reputation Matters," as well as to other publications. Find her on Twitter @DaviaTemin.
If you would like to discuss crisis management, reputation management, social media, or speak to Davia Temin on another matter, please contact Trang Mar or Mariam Awaisi of Temin and Company at 212-588-8788 or firstname.lastname@example.org.
About Temin and Company
Temin and Company Incorporated (www.teminandcompany.com) creates, enhances, and saves reputations. The firm helps corporations, professional services firms, and other institutions define and strengthen their public image – and their bottom line – through strategic marketing, branding, media relations, thought leadership, speaker and media coaching, financial communications, and crisis management.
Clients include the leaders of some of the world's largest and most well-known corporations, financial institutions, pharma and biotech companies, law firms, consulting firms, publishing houses, venture capital funds, authors, politicians, and colleges and universities.
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