DURHAM, N.C., April 6, 2016 /PRNewswire/ -- A new "Color Map of America" reveals the favorite décor color in every state and 74 cities, based on a national study of home décor purchases.
The study, conducted by the custom fabric website Spoonflower.com, also ranks America's 15 favorite colors nationally and uncovers clear regional differences in color preferences. California and the West buy black décor most, while the East and North prefer blue and the South gray.
"Our study reveals America's true colors," says Allison Polish, President of Spoonflower.com, which lets customers design, print and sell their own fabric, wallpaper and gift wrap. And they're not red, white and blue, after all, but blue, black and gray, followed by pink, white and green.
The findings are based on nearly 200,000 purchases on Spoonflower over two years.
Blue is the favorite color in 41 states and 55% of cities, while red is the favorite nowhere. "Blue states have wiped red off the map," says Polish.
Black, however, ranks top in five neighboring Western states (California, Arizona, Nevada, Utah, Wyoming), while gray is the top color in the Central and Southern states of Oklahoma, North Dakota, Arkansas, and Mississippi.
The study's surprise findings for color experts include: the dismal ranking of red, in just seventh place; the high ranking of neutral colors, with black, gray and white all in the top five; and the popularity of pink, fourth nationally and top in five cities.
"The popularity of blue doesn't surprise me," says Ethel Rompilla, professor of color theory at New York School of Interior Design, and author, with Stefan Steil, of a new online course, on 'Color for Interiors.' "The reason for the universal popularity of blue, say color theorists, is likely the connection to the sky and sea."
None of the three main "warm colors" – red, yellow, orange – rank top in a single state or city, or among Spoonflower's top six colors nationally.
"Not only have blue states wiped red off the map," says Polish, "but cool (blue, green) and neutral (black, gray, white) colors have left warm ones in the cold."
ABOUT SPOONFLOWER: Spoonflower (www.spoonflower.com) lets users design, print and sell their own fabric, wallpaper and gift wrap. Founded in 2008, it was the world's first web-based service for custom fabric creation and has become the world's largest community of independent fabric designers. With over 350,000 designs for fabric, wallpaper and gift wrap, and more added every day, the Spoonflower Marketplace is also the world's largest design collection of its kind. Making things with Spoonflower is the subject of a new title from Abrams Books, The Spoonflower Handbook: A DIY Guide to Designing Fabric, Wallpaper & Gift Wrap with 30+ Projects. For more information visit www.Spoonflower.com/welcome
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