Colorado-Based Phil Long Dealership Group Signs Local Market TV Ratings Agreement With Rentrak --Colorado Auto Group Subscribes to Rentrak's TV Ratings Currency in Multiple Markets--
PORTLAND, Ore., Oct. 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Phil Long Dealership Group.
Phil Long will adopt Rentrak's local TV ratings currency in Colorado Springs and Denver for planning, buying and posting local television campaigns. Through Rentrak's detailed automotive demographics, the dealer group will have access to Rentrak's Auto Purchaser ratings, in addition to traditional age/sex demographics.
The Auto Purchaser ratings, which represent one component of Rentrak's comprehensive suite of Advanced Demographics, are based on a match between the viewing occurring in the home and the auto makes and models that are in that home's garage to provide agencies and stations with a more relevant and precise understanding of the power of local television for driving auto sales.
"Rentrak gives our dealership group significantly more precise and reliable ratings information, based on the passive viewing activity of many thousands of homes in each market," said Chief Marketing Officer of Phil Long Dealership Shawn Flynn. "Rentrak's ratings system provides our clients with the insights we need to keep ahead of the competition. We look forward to working with television stations in Denver and Colorado Springs as we move to Rentrak's measurement currency."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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