WASHINGTON, March 10, 2017 /PRNewswire-USNewswire/ -- Kids in Colorado will unite against tobacco use on March 15 as they join thousands of young people nationwide to mark Kick Butts Day. More than 1,000 events are planned across the United States and around the world for this annual day of youth activism, sponsored by the Campaign for Tobacco-Free Kids. (See below for a list of local events.)
On Kick Butts Day, kids encourage their peers to be tobacco-free, reject tobacco companies' devious marketing and urge elected officials to help make the next generation tobacco-free.
This year, Kick Butts Day is focusing attention on how tobacco companies are enticing kids with a growing market of sweet-flavored products such as electronic cigarettes and cigars, threatening to addict a new generation. These products have proved popular with kids. From 2011 to 2015, e-cigarette use among high school students jumped from 1.5 percent to 16 percent nationwide, and more kids now use e-cigarettes than regular cigarettes. In addition, more high school boys now smoke cigars than cigarettes. E-cigarettes and cigars are sold in a wide assortment of candy and fruit flavors, such as gummy bear, cotton candy and fruit punch.
Tobacco companies also continue to spend huge sums to market cigarettes and smokeless tobacco, much of it reaching kids. Nationwide, tobacco companies spend $9.1 billion a year – one million dollars every hour – on marketing. In Colorado, tobacco companies spend $131.4 million annually on marketing efforts.
"On Kick Butts Day, kids stand up to the tobacco industry, and our nation's leaders must stand with them," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "We've made great strides in reducing youth smoking, but candy-flavored products like e-cigarettes and cigars threaten this progress. We need strong FDA regulation to protect kids from these sweet-flavored products. And elected officials at all levels should support proven strategies that prevent youth tobacco use, including higher tobacco taxes, strong smoke-free laws, funding prevention programs and raising the tobacco age to 21."
In Colorado, tobacco use claims 5,100 lives and costs $1.89 billion in health care bills each year. Currently, 8.6 percent of Colorado's high school students smoke.
On Kick Butts Day, kids join in creative events that range from classroom activities about the harmful ingredients in cigarettes to rallies at state capitols.
In Colorado, activities include:
Youth at the Boys & Girls Clubs of Fremont County in Canon City will organize a cigarette butt cleanup on the grounds of downtown's Main Street and Rudd Park before debriefing at the city's administration building. Time: 4 PM. Location: 129 N. 4th Street, Canon City. Contact: Stacy Sepuba (719) 345-4038.
Youth volunteers for Denver Public Health will host games, trivia, educational displays, and live community artwork at the 16th Street Mall. Time: 10 AM. Location: 16th Street Mall, 16th Street, Denver. Contact: Angie Kogovsek (303) 602-3552.
Staff at the Tri-County Health Department in Adams, Arapahoe and Douglas Counties will take a stand for healthy communities by adding their personal reasons for living tobacco-free on banners at all 11 office locations. Time: 9 AM. Location: 6162 S. Willow Drive, Greenwood Village. Contact: Melissa Smith (720) 200-1668.
Students at Adams City High School in Commerce City will highlight tobacco's fatal toll by drawing chalk outlines of bodies. This event, in partnership with the American Lung Association, will teach students statistics about tobacco's impact on health. Time: 11:00 AM – 1:00 PM. Location: 7200 Quebec Parkway, Commerce City. Contact: Maria Zubia (303) 853-3213.
All events are on March 15 unless otherwise indicated. For a full list of Kick Butts Day activities in Colorado, visit www.kickbuttsday.org/map. Additional information about tobacco, including state-by-state statistics, can be found at www.tobaccofreekids.org.
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SOURCE Campaign for Tobacco-Free Kids