HACKETTSTOWN, N.J., June 5, 2013 /PRNewswire/ -- Mars Chocolate North America today unveiled new COMBOS® Baked Snacks 7 Layer Dip Tortilla, a delicious spin on the beloved appetizer – without the mess. Perfect for summer snacking, the new 7 Layer Dip Tortilla variety combines classically bold Tex-Mex flavors in a crunchy tortilla shell. It's a perfectly portable way to bring the great taste of 7 Layer Dip to any event, activity or gathering – no bowls necessary!
COMBOS® Baked Snacks 7 Layer Dip Tortilla combines seven unique flavors – cheddar cheese, sour cream, avocado, tomato, refried beans, onion and spicy jalapeno peppers – to form one mouth-watering snack.
Freed from lugging around pesky containers, consumers are finally able to enjoy the delicious taste of 7 Layer Dip at a variety of activities like a day at the beach, a picnic with friends, and especially on summer road trips. Americans will log more than 600 billion miles on average between Memorial Day and Labor Day, according to the Bureau of Transportation Statistics. Now, when stopping at the gas station to fuel up along the way, these travelers' taste buds have a chance to take a delicious detour with the new 7 Layer Dip Tortilla offering from COMBOS® Brand.
"When people think about road trip snacks, they think about COMBOS® Brand," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The new 7 Layer Dip Tortilla variety makes a long-time party food favorite portable, so people can enjoy the unique flavor combination anywhere they go!"
COMBOS® baked snacks are delectable cheese-filled pretzels, crackers and tortillas made with real cheese. The new 7 Layer Dip Tortilla flavor expands the COMBOS® brand portfolio to eight flavor varieties, including Cheddar Cheese Pretzel, Pizzeria Pretzel, Cheddar Cheese Cracker, Buffalo Blue Cheese Pretzel and more. New 7 Layer Dip Tortilla will be available in 1.5 oz. Singles and 6.3 oz. Medium Bags at most grocery, convenience and drug stores or wherever snack foods are sold.
About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®.
SOURCE Mars Chocolate North America