Comercial Depor Limited, exclusive provider to Chile's most popular soccer team, implements LogFire's Cloud-Based Warehouse Management System

ATLANTA and SANTIAGO, Chile, Oct. 29, 2012 /PRNewswire/ -- Comercial Depor Ltda, exclusive wholesaler to all sporting goods retailers in Chile for major sporting brands, such as Converse, Ocean Pacific, Penn and Umbro, have begun implementation of LogFire Cloud-based supply chain solutions to support this highly visible omni-channel operation. Comercial Depor has been operating in Chile for over eight years as a wholesale distributor and as a retailer through their own company branded stores.  Comercial Depor's multi-channel distribution includes managing the flow of goods to major retailers, regional retail customers, specialist shops, and its own retail stores. Comercial Depor is also the exclusive supplier and sponsor of Colo Colo, the most popular soccer team in Chile.

Depor Comercial has begun an ambitious modernization plan that, among other things, aims to improve the management of its distribution operations, and taking into consideration the significant economic growth in the country. This led Depor Comercial to evaluate and select LogFire for its proven experience in the design and implementation of advanced technology systems for Cloud-based warehouse management (WMS).

"We selected LogFire for its ability to manage our wholesaler, retailer, future e-commerce workflows, and third party logistics providers (3PL)," said Aron Kaufman, Owner and General Manager of Commercial Depor Ltda. "Having the warehouse management solution based in the cloud has several advantages. Not only does the short implementation time provide a huge benefit, but the integration costs are reasonable compared to other world-class WMS system alternatives, plus the ability to scale cloud-based WMS gives optimal positioning to achieve planned growth and also provides us with the best total cost of ownership for WMS in the short and long term. "

The LogFire Cloud-based Warehouse Management Solution is offered as a "pay as you go" Software-as-a-Service (SaaS), requiring no hardware or system infrastructure cost.  It's designed to satisfy the omni-channel supply chain execution needs of manufacturers, wholesale distributors, logistics service providers (3PLs), retailers, and ecommerce companies of all sizes. "We're excited to be a part of Comercial Depor's growth and continued success," commented Diego Pantoja-Navajas, LogFire Founder & CEO.  "Our secure cloud-based solution is perfect for giving them total visibility and control over their inventory, including that being physically managed by APL Logistics."

About LogFire
LogFire is the leading provider of innovative cloud-based omni-channel supply chain and warehouse management solutions for retailers, ecommerce companies, manufacturers, wholesalers, and logistics service providers of all sizes.  LogFire offers cloud-based solutions and SaaS pricing models that are flexible and cost-effective.  Leveraging deep domain expertise, and local and global presence, LogFire warehouse management and logistics experts deliver solutions and perform managed services for companies around the globe.  LogFire operates from Santiago, Chile; Lima, Peru; Cali, Columbia; Bangalore, India, and headquarters in Atlanta, Georgia.  For more information visit

LogFire Contact Information:

Vanessa Jimenez
Global Marketing Manager
T: +1 (678) 261-9000

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