Comical Videos Win Bronze Telly Award for The Halo Group CMO's get inside look at integrated agency
NEW YORK, May 29, 2014 /PRNewswire/ -- The Halo Group, a branding and marketing communications agency, has been recognized as a Bronze winner in the 35th Annual Telly awards for "use of humor" in a series of unique online marketing videos, "Halo Loves."
The agency created the 30-second videos, which feature comedic actors from the New York area, as well as employees of Halo, to showcase their passion and experience across various industries from travel and sports to technology and health to prospective clients to help build their brands— in consumers' conversations, throughout advertising or even in greeting customers.
"Rather than just telling a liquor distributor that we understand the spirits business, we gave a tongue-in-cheek demonstration of our knowledge about scotch," said Michael Gambino, Executive Creative Director, The Halo Group. "The team shot five spots in one day, with our own camera, on a very limited budget. And it worked. Three new clients reached out to us after seeing the videos."
A prestigious judging panel of over 500 accomplished industry professionals, judged the competition, upholding the historical standard of excellence that Telly represents.
"At Halo we love a little humor and we're not afraid to do something different, especially if it will help us shine, as well as our clients," said Linda Passante, CEO/Co-Founder, The Halo Group. "This award not only illustrates our creativity and skill, but also serves as a testament to producing great video."
The Telly Awards, founded in 1979, honors outstanding local, regional and cable TV commercials and programs, video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
To find out more about the Telly Awards, visit http://www.tellyawards.com.
About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo's work has been honored with some of the industry's top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is independently owned agency, headquartered in New York and is a member of AAAA, PRSA, AMIN, NAWBO, and a recognized MWBE. Visit www.thehalogroup.com to see how we Shine.
SOURCE The Halo Group