Common Friends and Interests Drive Increased Messaging on Social Dating Site AYI.com Women are 140% more likely to contact a man when there is a friend in common, and 36% more likely to contact a man when she shares a common interest.

NEW YORK, July 25, 2013 /PRNewswire/ -- AYI.com, owned by Snap Interactive, Inc. (OTCBB: STVI) or SNAP, is excited to report continued increased messaging between users when there are friends or interests in common.  AYI.com recently integrated friends and interests into its core 'browse' experience to make it easier to see how you're 'connected' to other users based on your friends and interests.  Since the launch, women have been embracing the experience as shown by significantly higher rates of messaging when there are friends or interests in common.

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AYI.com's mission is to be an innovative dating site and consistently seeks to improve the online dating experience with over 51% of singles reporting 'bad experiences' while using online dating sites. Historically, there has been a large disconnect between the way singles meet online versus the real world.  Offline, singles commonly meet through friends and interests, but very few dating sites offer functionality around the social and interest graph.  Since AYI.com's launch and continued roll-out of interest and friend-based features, AYI.com shows users how they are connected to other users leading to more targeted and increased activity making online dating a better experience for all. 

AYI.com's interest-based matching feature differentiates from other dating sites in several ways.  Because the majority of AYI.com users have Facebook connected profiles, users can easily import likes and interests from Facebook profiles to AYI.com in just one click.  This seamless integration has allowed AYI.com to build up significant scale of interest data, which is updated in real time as connected users add interests through Facebook. AYI.com profiles are constantly changing with timely and relevant information, which differentiates AYI.com from the typical online dating site where interest data on profiles is often infrequently updated and can grow stale.  

Below are statistics generated from AYI.com's database, which demonstrate the magnitude of interest data available:

  • Over 25 million AYI.com users have connected profiles with Facebook.
  • AYI.com users have an average of 68 interests in their profile.
  • AYI.com users have amassed over 1 billion interests in the aggregate.

The interests in common that have generated the most messaging on AYI.com are all music related, with the following top interests in common leading to messaging between AYI.com users: 

1:   Adele
2:   Pink Floyd
3:   Celine Dion

SNAP's Chief Executive Officer Clifford Lerner commented, "With over 25 million Facebook connected profiles, SNAP is in the unique position of being able to integrate friends and interests into online dating in a meaningful way.  Friends and interest-based functionality also provides singles with an online dating experience that more closely mirrors the way singles traditionally meet in the real world."

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms.  SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. With 51% of singles reporting 'bad' experiences when meeting people online, AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information, please visit http://www.snap-interactive.com/, its blog at http://devblog.snap-interactive.com, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

PR Contact:

Kayla Inserra
Kayla@specopscomm.com
919-601-2247

IR Contact:
IR@snap-interactive.com

SOURCE SNAP Interactive, Inc.



RELATED LINKS
http://www.snap-interactive.com/
http://www.ayi.com

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