Communications Industry Professionals Unite to Support Breastcancer.org

Leading Names in New York City Media, Marketing and Advertising Industries Host Landmark Event to Promote Breast Cancer Education

NEW YORK, Jan. 19 /PRNewswire-USNewswire/ -- The first New York City Bowling for Breastcancer.org event will take place on February 11, 2010. Hosted by a powerhouse committee of New York City media, marketing and, advertising professionals, the event is anchored by lead sponsor ING. The occasion will mark the first time that multiple high-profile industries in the New York City communications area will come together to support the nonprofit organization Breastcancer.org. Breastcancer.org is the premier online resource for breast health and breast cancer, reaching over 8 million visitors around the world annually. Over 500 people are contributing time, money, and expertise to this event and are expected to attend.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091009/DC90056LOGO)  

"As communications professionals, we realize the important role credible information plays in empowering people to make decisions in their lives. And when it comes to breast cancer, reliable information can make an enormously profound difference,"  said Richy Glassberg, EVP, TV Guide Media Sales, one of the organizing committee chairs for the event and a Breastcancer.org Board member.

"Breast cancer treatments have been proven to save lives, but they can't unless you know about them," Glassberg continued. "Breastcancer.org's expert reviewed information and peer support enables women to learn about the options available to them so they can make the most intelligent, informed decisions about their care. The knowledge and community that Breastcancer.org provides don't just save lives, but can be a calming connection during a time of crisis."

"At ING, we believe in the brand promise 'Your future. Made easier.'" said Ann Glover, chief marketing officer at ING. "The work that Breastcancer.org does is a vital resource to millions of people around the world. We are proud to be the anchor sponsor for the first New York City Bowling for Breastcancer.org event, and we fully support the organization's mission through this event."

In addition to ING, headlining sponsors of the Bowling for Breastcancer.org event include Arbitron, The Nielsen Company, Datran Media, and WebMD. Host and sponsorship committee members have reached out to communications industry professionals in New York City to sponsor a bowling team and/or donate to the silent auction. Individuals are welcome to attend solo, and bowling team members are also encouraged to raise additional money by getting friends and family to sponsor their score.

Proceeds from the ING New York City Bowling for Breastcancer.org will fund essential educational efforts and groundbreaking new programming, as well as enable the organization to reach millions more around the world in need of reliable breast health and breast cancer information.

About Breastcancer.org

Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of medically vetted content and a vibrant peer support community. Breastcancer.org, a nonprofit organization, helps individuals and families understand, interpret and act upon the most reliable and up-to-date breast cancer information so they can make the best decisions for their lives. All of the  services are provided at no charge.

About ING

ING is a global financial institution of Dutch origin offering banking, investments, life insurance, and retirement services to over 85 million residential, corporate, and institutional clients in more than 40 countries. With a diverse workforce of about 115,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future.

In the U.S., the ING (NYSE: ING) family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves nearly 30 million customers across the nation.

ING's diversity management philosophy and commitment to workplace diversity, diversity marketing, corporate citizenship, and supplier diversity fosters an inclusive environment for employees that supports a distinctive product and service experience for the financial services consumer.

For more information, visit www.ing.com/us.

About the ING Foundation

The ING Foundation's mission is to improve the quality of life in communities where ING operates and its employees and customers live. Through charitable giving and employee volunteerism, the foundation focuses on programs in the areas of financial literacy, children's education, diversity, and environmental sustainability.

For more information, visit www.ing-usafoundation.com.

Event Information

Bowling for Breastcancer.org

Lucky Strike Lanes & Lounge in Manhattan

Thursday, February 11, 2010

6 p.m. to 10 p.m.

Hors d'oeuvres, open bar, bowling, and a silent auction.

For more information, visit Breastcancer.org.

Bowling for Breastcancer.org Organizing Committee Chairs:

Lynn Bolger, EVP Advertising Solutions, comScore

Richy Glassberg, EVP, TV Guide Media Sales                    

Marisa Weiss, M.D., President and Founder, Breastcancer.org

Host Committee:

Dani Benowitz, EVP, National Broadcast Universal McCann

Jill Botway, COO, WMI Media Solutions

Sarah Baehr, VP Media, Razorfish

Sarah Fay, former CEO of Aegis and Isobar

Francine Gingras, Director, External Relations, P&G Beauty

Susan Jones, Media Director, Diageo

Ava Jordhamo, President, Zenith Media

Laura Klauberg, VP Global Media, Unilever

Claudia Malley, SVP and Publisher, National Geographic

Erin Matts, Chief Digital Officer, OMD

Colleen Milway, Global Media Director, Campbell Soup Company

Amanda Richman, EVP, Managing Director, MediaVest

Kathryn Koegel, Marketing Practice Lead Primary Impact Consulting      

Nancy Smith, American Express

Catherine Warburton, EVP, National Broadcast Universal McCann

Linda Yaccarino, EVP/COO, Turner Entertainment Ad Sales

Sponsorship Committee Members:

Leslie Laredo, President, Laredo Group

Susan Nathan, Corporate VP, Turner Broadcasting

Ira Sussman, SVP, Cabletelevision Advertising Bureau

Organizing Committee Members:

-Allison Arden, Publisher, Ad Age                  

-Petra Pasquina, VP, Client Development, Univision Communications

-Perianne Grignon        

-Michael Lotito, CEO, Media IQ                  

-Adrienne Skinner, RVP, Datran Media

-Kathryn Koegel, Marketing Practice Lead Primary Impact Consulting  

-Larry Smith, President, Live Idea

Event Sponsors include:

ING

24/7 Real Media

A&E

About.com

AMC

Aperture

Arbitron

Break Media

Comcast

comScore

Cynopsis Media and the Cynopsis Foundation

Discovery Networks

Experian

Forbes.com

Fox Broadcasting

Game Show Network

Google

Hachette Filipacchi Media US

Hallmark Channel

Health Central

Hearst Magazines

ION Media

Lifetime

MediaLink LLC

Meredith Women's Network

MRI

MTV

National Geographic

The New York Times/nytimes.com

OTX

Pandora

SQAD

The Nielsen Company

Time Inc.

Turner Broadcasting

TV Guide Media Ad Sales Group

Univision

Wall Street Journal-Dow Jones Online

WE

WebMD

Breastcancer.org is a 501(C)(3), nonprofit organization, Tax ID #23-3082851.

SOURCE Breastcancer.org



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