NEW YORK, July 20, 2016 /PR Newswire/ -- Engaging content will only get you so far in achieving your PR and marketing objectives. Your content must reach your audience, and identifying which communications channels will do that is a critical first step.
Every communications strategy will require its own mix of channels, determined by your content and the audience you're trying to reach. PR Newswire's white paper Maximize the Reach of Your Message with a Strategic, Multichannel Plan shares tips for building, targeting, and promoting your message across multiple channels to help achieve your communication goals.
The white paper walks brand communicators through planning several types of content strategies, including product announcements, earnings and material news, cause marketing, and crisis communications and issue management.
Discover how your brand can:
- Create a message that achieves your business goals;
- Match the medium(s) to the message; and
- Identify, understand and serve the content consumption preferences of your audience.
No matter what message you're sharing, you need to plan a strategic mix of communications tactics and channels to reach your desired audiences. Download the white paper here.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
Vice President, Strategic Communications & Content
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