CommuniCon: Deadline Approaches to Learn How Salesforce, Rackspace, FireEye Customer Communities Dramatically Impact Business Growth

REDWOOD SHORES, Calif., Sept. 29, 2015 /PRNewswire/ -- Salesforce, Rackspace, FireEye, Infor, and other top firms will show how their customer communities are playing an increasingly central role in growing the business, at the 2015 CommuniCon here Tuesday, Oct. 6. There is still time to register. Registration will close this Friday, October 2.

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Featured presenters at CommuniCon include:

• Josh Aranoff, Vice President Global Ignite—Commercial Business at Salesforce, will present on how customer communities increasingly play pervasive roles in helping companies understand and meet customer needs.
  
  
• Jason Carter, Director of Advocacy at Rackspace will show how he and his team are leading the mobilization of the firm's customer community into a powerful marketing and sales force.
  
  
• John Summers, Manager, Services Collaboration & Social Strategy at FireEye will show how he and his team have turned FireEye's loyal customers into a robust profit center for the firm.
  
  
• Richard Millington, Managing Director, FeverBee, will show how to use proven social psychology hacks—including motivational theory—to drive greater levels of contribution in your user communities that keep members highly active for the long term.
  
  
• Bob Peterson, Research Director at SiriusDecisions, will present research showing how a new kind of customer community is emerging—at firms like Iron Mountain, Salesforce and CA Technologies—that plays increasingly strategic roles in growing businesses.

"Organizations are embarking on a golden age for customer communities," said Bill Lee, founder of the Center for Customer Engagement, which is hosting CommuniCon. "In a world where buyers and customers consistently want to engage with their peers, communities are key to attracting and retaining them. We'll go into detail about how communities are best positioned to leverage this major trend."

For more information about CommuniCon and speakers go to http://centerforcustomerengagement.com/communicon/  

Attendees must register by October 5. Paste this link in your browser:

http://events.r20.constantcontact.com/register/event?oeidk=a07eb7fpx3n4448c3f3&llr=qbmzh7n6

Highlights of the 2015 CommuniCon

What: CommuniCon
When: October 6, 2015 (one fast paced, learning-rich day)
Where: Sofitel Hotel, Redwood Shores, CA USA
Who should attend: Managers and executives who run customer communities, along with customer advocacy, content, social media, customer advisory boards, and related customer engagement programs that mobilize customers in creative ways to grow the business.

ABOUT BILL LEE
Bill Lee is the foremost authority in the world on customer engagement and advocacy. He is founder of the Center For Customer Engagement, produces the annual Summit on Customer Engagement in Silicon Valley, is author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012), and is sought out and quoted by major media outlets, such as The Wall Street Journal, Fast Company, Forbes Online, CRM Magazine and Rain Today.

Bill has spoken to audiences for the American Marketing Association, the Business Marketing Association, the Net Promoter Annual Conference, the International Advertising Association (IAA), Forrester Research, and many others.

Media contact

Contact
Bill Lee
Center for Customer Engagement
469-726-2651

SOURCE Center for Customer Engagement