NEW YORK, Nov. 9, 2016 /PRNewswire/ -- Europe has a special & deep relationship with Armor with the continent being its traditional birthplace & hotbed of technologies which spearheaded the development, fielding & first utilization of armor for combat in World War I which followed rapid further developments & subsequent extensive utilization in the World War II. Armor's role in providing mobility, troop protection and lethal firepower was further underscored & demonstrated effectively across the Iraq & Afghanistan war theatres during the allied war operations, which were the first major military operations of the 21st century and witnessed a generational change in threat landscape underscored by the extensive utilization of IEDs, RPGs & ATGMs while combating asymmetric warfare tactics with battlefield boundaries being nebulous at best and non-existent at the worst. This evolution of threat landscape with growing & serious threat to armor survivability from a range of threats has questioned the very raison d'etre of previous generation light & medium armor in the current, completely altered threat landscape, thus, rendering many of the existing platforms incapable of operating effectively and obsolete, thus, spurring replacement demand ageing vehicle platforms across most key markets globally. Additionally, strategic changes in, as well as, evolution of the traditional world order & geo-political dynamics marked by the resurgence of Russia with the impressive build-up & showcasing of military capabilities across Ukraine & Syria, continued political instability & regional conflict in the Middle East and the emergence of China as a key regional economic and military power in the Asia-Pacific region have already become key drivers of defense spending across most parts of the world.
The European scenario is no different with the traditional armor stronghold facing a hectic pace of activities with the looming, credulous Russian threat backed by third generation armor as well as related technological advances and increasing Russian activities in Eastern Europe & the Baltics having already driven a significant increase in defense spending across a number of states based in Northern as well as Central Europe, in addition, to the Baltics with a significant focus & emphasis being placed on land forces and armor given the geographic location and proximity of these states to Russia. A number of large, big ticket defense modernization & replacement programs have already been initiated, announced or are in the pipeline stage across a number of European states aimed at replacement of ageing, cold war legacy armor, led by the U.K., France, Poland & a number of other European states. Impending upgrades to traditional heavyweight armor centerpieces, including the Challenger 2 & Leclerc MBTs, too, which had been impending for a long time, are also on the anvil and about to be rolled out now along with a number of new IFV & APC procurement programs being initiated. The numbers are likely to go up further over near to medium term with the NATO's defense spending mandate compliance likely to become a key point of contention.
The European & Global outlook for armored vehicles over medium term, thus, is bright & promising with the presence of a number of long term demand & growth drivers in the form of ageing existing hardware, strong external threat perception amid evolving geo-political dynamics and availability of next generation technologies, most notably the introduction of third generation MBTs, driving manifold increase in capabilities, mobility, protection and firepower. These strategic factors have collectively driven & are likely to continue to drive significant investments towards land systems with the initiation of a number of new, active as well as planned procurement programs for armored vehicle across most traditional & emerging markets. All key European industry OEMs are pursuing upcoming defense programs across most key traditional & growth markets aggressively looking to drive business growth over near to medium term while leveraging existing product platforms & technologies intelligently besides continuing to pursue R&D activity for the development of next generation technologies.
Against this backdrop, the report maps out as to how the key industry OEMs are currently positioned and are likely to fit into as well as emerge over near to medium term amid a rapidly evolving market scenario as the industry gears up for demand resurgence after a long hiatus marked by the initiation of a number of new asset recapitalization & modernization programs across a number of European nations. The scope of analysis includes a Comprehensive & Insightful Comparative SWOT framework Analysis and analysis of the Near to Medium Term Strategy Focus for the Europe's 5 Leading Armored Vehicle manufacturers. The framework analyzes the Strengths & Weaknesses of the OEMs from a standalone as well as relative perspective based on a comprehensive analysis of their Key, Strategic Aspects, which include: