LONDON, July 19, 2016 /PRNewswire/ -- The Global Construction Equipment market continues to face significant headwinds with the market having witnessed its third straight year of demand contraction in 2015 with continued economic challenges across China, Brazil & Russia impacting investments towards infrastructure development across these markets. The Chinese growth engine; which has led the pace of the market for over a decade now; is seemingly undergoing a major overhaul with the Chinese market for construction equipment having almost halved in 2015 with economic growth slowing down to the lowest in over 25 years amid continued financial markets volatility as the country strives to transition to a more consumption driven economy with limited reliance on manufacturing & heavy industries which has impacted the industry significantly. Brazil & Russian economies, on the contrary, have been impacted severely by the energy sector downturn, in addition, to the ongoing political crisis in Brazil with pressures likely to prevail across these economies over near term. Additionally, the ongoing mining slump with continued weakness in commodity prices and the downturn in energy sector with oversupply driven, sustained slide in crude oil prices have collectively further exacerbated and worsened the situation for the industry. The North American market has been the only saving grace as of-late with the U.S. Economy continuing to prove itself as the stable cornerstone of the global economy with steady economic growth momentum followed by Europe which continues to make slow economic recovery. The global economy, thus, remains highly vulnerable to adverse shocks with market turbulence, oil price crash, weak commodity prices & continued geo-political conflict as key threats & risk factors.
The near term strategy focus of the industry OEMs remains cautious with focus on restructuring of operations aimed at rationalization & optimization of their industrial & overall cost base in-line with the prevailing, difficult market environment aimed at protecting & managing profitability amid rapidly contracting topline. Almost all industry OEMs have deployed a slew of measures, which include, massive production cuts, prudent inventory & cost base management, workforce downsizing and consolidation as well as optimization of industrial footprint along with share repurchase programs to manage this difficult industry downswing. Also, further industry consolidation is on the cards with near term, broader market outlook remaining grim. The, OEMs, however, continue to make significant investments towards technological development & R&D activity; as evinced by their steady R&D expenditure levels; aimed at enhancing their competitive positioning from a long-term perspective.
The long-term industry fundamentals & growth drivers, however, remain strong and robust with significant role played by the industry in economic growth and significant investments likely to be made by emerging nations towards infrastructure development over medium term to support economic growth and with rapid urbanization trend. Amongst traditional markets, the U.S. market is likely to spearhead market direction going forward & will hold the key to shaping the near to medium term global market outlook. Additionally, massive investments are going to be required in the U.S. towards infrastructure rebuilding & repair over medium term. China's growth forecast for 2016 has been set at the lower 6.5%-7% range along with Moody's downgrading the outlook for China from stable to negative. The country has already been focusing on rolling out stimulus measures to boost economic growth amid massive planned layoffs in the steel & coal sectors. The effectiveness of stimulus measures & overall policy focus in China over near term, thus, are likely to be decisive for the economic activity and the construction equipment market.
Against this backdrop, the report provides a comprehensive & insightful Comparative SWOT Framework Analysis and Analyzes the Near to Medium Term Strategy Focus for the World's 7 Leading Construction Equipment Manufacturers. The report analyzes the Strengths & Weaknesses of leading industry players from a standalone as well as relative perspective based on a detailed analysis of their Internal & External environment respectively focusing on key, strategic parameters, which include: analysis of overall cost base & structure, resources & key competencies, profitability & profit sources, product portfolio analysis & its strategic positioning, key competitor analysis & degree of competitive intensity, competitive market positioning across key global markets, analysis of key strategies & plans, overall strategy focus & orientation, R&D capabilities & key programs being pursued. The framework after analyzing strategic positioning of industry players analyzes their overall strategic fit & the degree of strategic responsiveness to external environmental factors, which include:- Near to Medium term demand projections, prevailing market dynamics, emerging market & technology trends, issues, challenges & potential risk factors to be able to assess their ability to derive further business growth by capitalizing on potential growth opportunities effectively while mitigating threats simultaneously over near to medium term.
Relevance & Usefulness: The report will be useful for:-
-- Strategic Planning, Assessment & Decision-Making Process
-- Analysis of Near to Medium Term Strategy Focus and Key Strategies & Plans for all OEMs
-- Comprehensive Comparative Analysis of Strengths & Weaknesses for Key Industry OEMs
-- Identification of & Insights into Potential Growth Opportunities & Avenues
-- Analysis of emerging Market & Technology Trends and Developments
-- Contingency planning for current Strategies & Programs
-- Identifying & highlighting areas for making potential Strategic Changes, Adjustments & Realignment
-- Analysis of Forces Driving as well as restraining the Industry & their overall Dynamics
-- Medium Term Strategic Outlook, Inputs on Market Evolution & Demand Growth Projections
For Whom: Key Decision-Makers across Industry Value Chain
The report will be essential for those having strategic interest in the global construction industry and/or the construction equipment market. The report will be especially useful for Key Decision-Makers, Program Managers, Procurement Managers, Top Management of Industry Players & Other Companies, Industry OEMs, Suppliers, Vendors, Sales & Distribution Channels, Construction Contractors, Equipment Fleet Owners, Equipment Rental Companies, Technology Solutions Providers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, Industry Service Suppliers, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, Financing & Leasing Companies, Researchers and all those associated with the industry or any of these companies.
Features, Benefits & Reasons to Procure:-
--Provides Macro View and Big Picture Quickly
--Blend of Quantitative & Qualitative Analysis
--Significant Time Savings
--Visual Representation enables Easy Comprehension
--Meetings & Presentation Ready Format
--Superior & Enriched User Experience with Incorporation of Relevant Images
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