Complete Development Tools Platform Further Simplifies MCU Design Process Atmel Launches Complete Hardware, Tools, Software and App Store Platform To Enable Embedded Designers to Quickly Bring MCU Designs to Market

SAN JOSE, Calif., April 23, 2013 /PRNewswire/ -- DESIGN WEST -- Atmel Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced it has further simplified the MCU design process with the launch of its integrated development tools platform, a complete hardware and software platform specifically designed to support Atmel® MCUs and its recently shipping ARM® Cortex-M4-based SAM4L family.

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As software design continues to become more complex in today's embedded hardware designs, and is increasingly used to differentiate end-customer products, complete solutions that provide designers with all the necessary tools and embedded software becomes more critical. Even more, as design cycles continue to be shortened, complete tool platforms that are fully integrated and seamless to use becomes more vital—and MCU vendors must think beyond the chip. With Atmel's tools platform, design engineers can quickly evaluate Atmel MCUs and bring their products quickly to market.

Specifically tailored to allow developers to take advantage of Atmel's MCU features, including the recently shipping SAM4L ARM® Cortex®-M4-based family, the new platform consists of hardware and development tools, embedded software and an embedded 'app' store:

With Atmel's Xplained Pro evaluation kit, designers have an easy-to-use, flexible and low-cost out-of-the-box board that includes an Atmel MCU, embedded debugger, and connectors for extension boards. When designers plug the Xplained board into their system, they can pull-up Atmel Studio 6 and Atmel Software Framework with over 2,000 ready-to-run project examples. Atmel Gallery, which is fully integrated into Studio 6, allows embedded designers to pull up a comprehensive development App Store to download third party extensions and plug-ins for their projects. To view a demonstration, click here.

"Atmel continues to think beyond the chip and is committed to providing customers with a fully integrated development platform that allows embedded designers to meet the increasingly complex challenges of their designs," said Joerg Bertholdt, Director of Marketing, MCU Tools and Software, Atmel Corporation. "Atmel's new tools platform provides designers the complete hardware and software solution for their MCU development."

More Information
Atmel Studio 6: www.atmel.com/studio6
Atmel SAM4L: http://www.atmel.com/SAM4L
Atmel YouTube Channel at www.atmel.com/youtube
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex®are registered trademarks or trademarks of ARM Limited. Other terms and product names may be trademarks of others.

Press Contact:
Agnes Toan, PR Manager
Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com 

SOURCE Atmel Corporation



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