comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings
Leading Video Ad Platform Optimizes to vCE, Delivering Audience Guarantees to Advertisers
RESTON, Va., May 2, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore's validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach, frequency, GRPs and demographic composition of audiences being exposed to digital video ad campaigns across the BrightRoll platform, and helps ensure ad dollars are being maximized. BrightRoll was the first video advertising platform to introduce audience guarantees utilizing comScore's Campaign Essentials (CE) reporting tool in 2011, helping advertisers measure and validate audience reach for their video advertising campaigns.
"We are excited to work with BrightRoll to deliver their clients value in improving the efficiency and effectiveness of their digital video campaigns," said Serge Matta, comScore President of Commercial Solutions. "According to comScore data, BrightRoll is the #1 platform in delivering video ad reach and it drives higher online ad volume than the top four broadcast networks combined. Together we bring brand marketers the combined benefits of video ad scale and optimization that helps them achieve their marketing objectives and increase ROI."
"As the largest independent video advertising platform, we're seeing a digital evolution of advertisers moving toward cross-platform solutions. Over the last year, we've seen a three-fold increase in the number of advertisers requesting digital audience guarantees," said Daryl McNutt, BrightRoll SVP of Research and Marketing. "Brands are beginning to buy digital video more like traditional TV and our relationship with comScore enables us to give clients the audience validation they need."
BrightRoll is the largest independent video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
SOURCE comScore, Inc.
More by this Source
comScore Reports October 2013 U.S. Smartphone Subscriber Market Share
Dec 05, 2013, 15:07 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.