comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers FreeWheel's Integration of comScore vCE and vME Provides Better Forecasting, Measurement, and Execution of Video Advertising GRPs Across Screens
RESTON, Va., Dec. 19, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and FreeWheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel's Ratings Based Planning solution. This integration allows joint comScore and FreeWheel clients to not only see all their video metrics in one place, but also enables publishers to efficiently plan, forecast, and execute audience guarantee campaigns validated by comScore from within the FreeWheel platform.
Starting in 1H 2014, clients who use FreeWheel will be able to integrate their comScore vCE and vME audience demographics and GRP data so that data appears alongside a client's usual workflow. Clients will then be able to:
- Tag video content across all digital screens – including mobile phones, tablets, set-top boxes, and gaming consoles – for reporting within FreeWheel and comScore Audience Analytics services
- Better manage video advertising campaigns in real-time, making adjustments as needed according to vCE-based metrics, as well as the metrics already available in the FreeWheel workflow
- Create more accurate inventory management forecasting models through FreeWheel, ultimately improving advertising packages and differentiating those offerings from competitors
"As the link between video content consumption and the box in consumers' living rooms is decoupled, marketers and publishers need accurate, timely and predictive tools to help them manage, measure and forecast their video advertising campaigns across screens," said Anne Hunter, SVP of Global Marketing Strategy at comScore. "We're excited to partner with FreeWheel to provide our joint clients with another layer of insights that will help make those processes easier, faster, and more accurate within their own workflow and within comScore's industry leading Media Metrix® suite of products. This is a significant step in providing the industry with actionable GRPs that are applicable across any screen, including television."
"We recently saw TV Everywhere ad views more than double, which is yet another indication that integrations with partners like comScore are essential for not only digital video channels, but also the large television networks. As dollars continue to shift to digital, networks need tools like Ratings Based Planning to deliver advertising in a seamless fashion across multiple screens," said Doug Knopper, Co-Founder and Co-CEO at FreeWheel. "Simply put, our tools and data partnerships make it easier for TV networks to execute and measure video advertising buys with linear-like measurements throughout the media planning cycle."
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
FreeWheel manages the economics of content for the enterprise-class world of television, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solutions have already armed companies like ABC, AOL, DIRECTV, ESPN, NBC Universal, Sky, Turner, and Viacom with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
SOURCE comScore, Inc.