comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2011

Americans Scoop Up Tickets for Summer Concerts and Sporting Events

Early Back-to-School Shoppers Flock to Consumer Goods and Apparel Sites

Aug 19, 2011, 12:08 ET from comScore, Inc.

RESTON, Va., Aug. 19, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2011 based on data from the comScore Media Metrix service. Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites.  

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"Ticket sites were popular in July as Americans looked to make the most out of their summer at concerts, sports and other events," said Jeff Hackett, executive vice president of comScore Media Metrix. "Many parents took advantage of early back-to-school promotions at Consumer Goods and Apparel sites, which experienced a significant spike in traffic."

Ticket Sites Rise to the Top in July

Ticket sites were among the fastest growing on the Web in July, with nearly 26 million people browsing for summer concerts, events and entertainment, marking a 23-percent increase versus June. Ticketmaster ranked first with 10.9 million visitors (up 13 percent), followed by MovieTickets.com with 5.6 million (up 34 percent). Tickets.com Sites grew to the third position with 3.6 million, while StubHub.com followed with 3.4 million (up 9 percent) and eBay Tickets U.S. rounded out the top five with 843,000 visitors (up 31 percent).

Consumer Goods & Apparel Retailers Tout Early Back-to-School Savings

The back-to-school shopping season got an early jump in July as some parents got a head start on buying school supplies. Traffic to Consumer Goods sites increased 13 percent to reach 25.6 million people. Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30 percent), followed by Office Depot with 4 million (up 21 percent), QVC Sites with 3.6 million (up 5 percent) and OfficeMax with 2.5 million (up 32 percent).

Apparel sites also drew early back-to-school shoppers as the category grew 8 percent to 66 million visitors. Zappos Sites ranked #1 in the category with 8.4 million visitors (up 54 percent), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44 percent), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4 percent). Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).

Americans Browse Summer and Back-to-School Fashion Trends

Beauty/Fashion/Styles sites ranked as the second top-gaining category in July as summer fashions were revealed, and some even looked ahead at the upcoming fall season. The category grew 17 percent to 62.6 million visitors, with Stylelist Sites taking the top spot with 10.8 million (up 12 percent). Glam Style followed in second with 9.5 million visitors (up 46 percent), while Glo attracted 5 million (up 24 percent) and PopSugar Fashion Beauty & Shopping attracted 4.6 million (up 13 percent). Total Beauty Media came in fifth with 4.4 million visitors, while Hearst Beauty & Fashion Network saw 3.9 million (up 15 percent).

Top 50 Properties

Google Sites ranked as the #1 property in July with 182.3 million visitors, followed by Yahoo! Sites with 177.6 million and Microsoft Sites with 174.3 million. Ask Network jumped 1 position to rank #8 with 84.9 million visitors, while AT&T Interactive Network jumped 7 positions to #26 (38.4 million visitors). Fox News Digital appeared in the top 50 ranking at #46 with 26.1 million visitors.

Top 50 Ad Focus Ranking

Google Ad Network led the July Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus (87.5 percent), AOL Advertising (87.2 percent), Yahoo! Sites (82.6 percent) and ValueClick Networks (82.0 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) July 2011 vs. June 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-11

Jul-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

214,474

215,054

0

N/A

NFL Internet Group

6,144

11,203

82

140

Staples.com Sites

5,636

7,333

30

211

Infospace Network

8,288

10,682

29

148

Procter & Gamble

5,301

6,618

25

231

Toysrus Sites

5,854

7,230

23

214

AccuWeather Sites

7,050

8,693

23

181

Hollywood.com Sites

6,952

8,516

23

187

Barnes & Noble

6,795

8,188

21

191

Sun Microsystems, Inc.

6,196

7,434

20

209

Dell

8,293

9,946

20

155

*Ranking based on the top 250 properties in July 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) July 2011 vs. June 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-11

Jul-11

% Change

Total Internet : Total Audience

214,474

215,054

0

Retail – Tickets

21,178

25,965

23

Community – Beauty/Fashion/Style

53,536

62,589

17

Retail – Toys

15,737

18,098

15

Retail – Consumer Goods

22,656

25,575

13

Community – Personals

24,406

27,224

12

Auctions

70,566

76,954

9

Retail – Apparel

60,955

65,984

8

Gambling

30,587

32,845

7

Business/Finance – Taxes

4,665

4,998

7

Business/Finance – Personal Finance

58,615

62,767

7

Table 3

comScore Top 50 Properties (U.S.) July 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

215,054

1

Google Sites

182,260

26

AT&T Interactive Network

38,399

2

Yahoo! Sites

177,649

27

NetShelter Technology Media

38,004

3

Microsoft Sites

174,332

28

Technorati Media

36,676

4

Facebook.com

162,078

29

ESPN

35,646

5

AOL, Inc.

105,394

30

Answers.com Sites

35,373

6

Amazon Sites

97,105

31

Adobe Sites

34,712

7

Turner Digital

91,188

32

Tribune Interactive

34,018

8

Ask Network

84,878

33

Yelp.com

33,345

9

Glam Media

81,598

34

Twitter.com

32,758

10

Viacom Digital

79,305

35

Superpages.com Network

32,701

11

Wikimedia Foundation Sites

75,788

36

LinkedIn.com

32,530

12

Apple Inc.

75,030

37

Disney Online

32,501

13

eBay

72,651

38

Expedia Inc

30,202

14

CBS Interactive

72,015

39

Netflix.com

29,638

15

VEVO

67,747

40

iVillage.com: The Womens Network

29,197

16

New York Times Digital

64,932

41

Everyday Health

28,847

17

Weather Channel, The

59,757

42

Break Media

27,508

18

Demand Media

56,984

43

WebMD Health

26,953

19

craigslist, inc.

54,754

44

WeatherBug Property

26,574

20

Comcast Corporation

51,509

45

Target Corporation

26,515

21

Fox Interactive Media

46,649

46

Fox News Digital

26,107

22

WordPress

44,439

47

Verizon Communications Corporation

26,044

23

Federated Media Publishing

41,495

48

Bank of America

25,254

24

Gannett Sites

40,907

49

NBC Universal

24,963

25

Wal-Mart

38,717

50

IGN Entertainment

24,499

Table 4

comScore Ad Focus Ranking (U.S.) July 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

215,054

100.0

1

Google Ad Network**

200,625

93.3

26

ContextWeb**

121,538

56.5

2

Yahoo! Network Plus**

188,165

87.5

27

CPX Interactive**

117,091

54.4

3

AOL Advertising**

187,565

87.2

28

Undertone**

113,200

52.6

4

Yahoo! Sites

177,649

82.6

29

AOL, Inc.

105,394

49.0

5

ValueClick Networks**

176,352

82.0

30

AdBlade Network**

99,779

46.4

6

24/7 Real Media Global Web Alliance**

174,514

81.1

31

Bing

99,231

46.1

7

Google

173,385

80.6

32

Kontera**

87,582

40.7

8

Tribal Fusion**

166,949

77.6

33

Ask Network

84,878

39.5

9

ShareThis

164,648

76.6

34

Meebo

83,998

39.1

10

AdBrite**

163,696

76.1

35

Glam Media

81,598

37.9

11

Collective Display**

163,169

75.9

36

Windows Live

79,536

37.0

12

FACEBOOK.COM

162,078

75.4

37

Monster Career Ad Network (CAN)**

74,044

34.4

13

Specific Media**

161,644

75.2

38

Goodway Group**

73,075

34.0

14

Burst Media**

151,803

70.6

39

Lotame Solutions**

72,400

33.7

15

Casale Media - MediaNet**

150,448

70.0

40

AMAZON.COM

70,246

32.7

16

Cox Digital Solutions - Network**

146,977

68.3

41

MediaWhiz**

67,424

31.4

17

Traffic Marketplace**

146,514

68.1

42

Technorati Media**

64,649

30.1

18

AudienceScience**

145,672

67.7

43

Brand.net Network**

64,210

29.9

19

interclick**

145,608

67.7

44

Weather Channel, The

59,757

27.8

20

FOX Audience Network**

141,935

66.0

45

MTV Networks Music

57,771

26.9

21

Microsoft Media Network US**

137,942

64.1

46

Demand Media

56,984

26.5

22

Vibrant Media**

132,353

61.5

47

Dedicated Media**

50,966

23.7

23

Adconion Media Group**

130,117

60.5

48

Redux Media Network**

49,668

23.1

24

YOUTUBE.COM*

125,087

58.2

49

CNN

48,671

22.6

25

MSN

123,855

57.6

50

RMM (formerly Red McCombs Media)**

46,275

21.5

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 82.6 percent of the 215 million Internet users in July. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.  

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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