comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2011

RESTON, Va., Aug. 19, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2011 based on data from the comScore Media Metrix service. Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites.  

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"Ticket sites were popular in July as Americans looked to make the most out of their summer at concerts, sports and other events," said Jeff Hackett, executive vice president of comScore Media Metrix. "Many parents took advantage of early back-to-school promotions at Consumer Goods and Apparel sites, which experienced a significant spike in traffic."

Ticket Sites Rise to the Top in July

Ticket sites were among the fastest growing on the Web in July, with nearly 26 million people browsing for summer concerts, events and entertainment, marking a 23-percent increase versus June. Ticketmaster ranked first with 10.9 million visitors (up 13 percent), followed by MovieTickets.com with 5.6 million (up 34 percent). Tickets.com Sites grew to the third position with 3.6 million, while StubHub.com followed with 3.4 million (up 9 percent) and eBay Tickets U.S. rounded out the top five with 843,000 visitors (up 31 percent).

Consumer Goods & Apparel Retailers Tout Early Back-to-School Savings

The back-to-school shopping season got an early jump in July as some parents got a head start on buying school supplies. Traffic to Consumer Goods sites increased 13 percent to reach 25.6 million people. Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30 percent), followed by Office Depot with 4 million (up 21 percent), QVC Sites with 3.6 million (up 5 percent) and OfficeMax with 2.5 million (up 32 percent).

Apparel sites also drew early back-to-school shoppers as the category grew 8 percent to 66 million visitors. Zappos Sites ranked #1 in the category with 8.4 million visitors (up 54 percent), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44 percent), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4 percent). Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).

Americans Browse Summer and Back-to-School Fashion Trends

Beauty/Fashion/Styles sites ranked as the second top-gaining category in July as summer fashions were revealed, and some even looked ahead at the upcoming fall season. The category grew 17 percent to 62.6 million visitors, with Stylelist Sites taking the top spot with 10.8 million (up 12 percent). Glam Style followed in second with 9.5 million visitors (up 46 percent), while Glo attracted 5 million (up 24 percent) and PopSugar Fashion Beauty & Shopping attracted 4.6 million (up 13 percent). Total Beauty Media came in fifth with 4.4 million visitors, while Hearst Beauty & Fashion Network saw 3.9 million (up 15 percent).

Top 50 Properties

Google Sites ranked as the #1 property in July with 182.3 million visitors, followed by Yahoo! Sites with 177.6 million and Microsoft Sites with 174.3 million. Ask Network jumped 1 position to rank #8 with 84.9 million visitors, while AT&T Interactive Network jumped 7 positions to #26 (38.4 million visitors). Fox News Digital appeared in the top 50 ranking at #46 with 26.1 million visitors.

Top 50 Ad Focus Ranking

Google Ad Network led the July Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus (87.5 percent), AOL Advertising (87.2 percent), Yahoo! Sites (82.6 percent) and ValueClick Networks (82.0 percent).

Table 1

*Ranking based on the top 250 properties in July 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 82.6 percent of the 215 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.  

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.