comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2011 Travel Sites Witness Seasonal Surge as Summertime Officially Commences

Kids' Summer Vacation Also Prompts Visits to Sporting Goods and Toy Sites

RESTON, Va., July 22, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for June 2011 based on data from the comScore Media Metrix service. Several Travel subcategories ranked among the top-gainers in June as summertime officially began. Sporting Goods and Toy sites also saw gains as parents looked for ways to keep their kids occupied during the summer recess.

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"Summer getaways were clearly top-of-mind for many Americans in June, sending millions of people to hotel, cruise, car rental and travel agent sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "And with school letting out for the summer, parents turned to the web to shop for ways to keep their kids active with sporting goods and other fun activities."

Travel Bug Quickly Spreads in June

An all-time high of 116 million people visited the Travel category in June, with half of the month's top-gaining categories falling under this umbrella. Travel - Ground/Cruise sites saw the strongest gains, up 14 percent to nearly 13.5 million visitors. Amtrak.com ranked #1 with 2.6 million visitors (up 14 percent), followed by FirstGroup plc with 2.2 million (up 22 percent). Rivals staked out third and fourth place in the ranking, with Carnival Cruise Lines attracting 1.5 million visitors (up 9 percent) and Royal Caribbean Cruises Ltd with 1.1 million visitors (up 19 percent).

Hotel and Resort sites also saw a boost during the month with 34.8 million people visiting the category, up 13 percent versus May. Hilton Hotels took the top spot with 5.4 million visitors (up 24 percent), followed closely by Marriott with 5.4 million (up 18 percent). Choice Hotels International attracted 4.0 million visitors in June (up 40 percent), followed by InterContinental Hotels Group with 3.9 million and Wyndham Worldwide with 3.5 million, up 25 and 23 percent, respectively.

Online Travel Agent sites were popular among travelers looking to shop around for vacation deals and package discounts, rising 10 percent to 42 million visitors in June. Expedia Inc reached 28.1 million visitors during the month (up 15 percent), followed by Priceline.com Incorporated with 13.5 million (up 16 percent), Orbitz Worldwide with 10.9 million (up 10 percent), Fareportal Media Group with 7.5 million (up 1 percent) and Travelocity with 7.1 million (up 14 percent).

Americans Shop Sporting Goods and Toys for Summer Fun

Retail - Sports/Outdoor sites took the #2 spot on the top-growing categories list as Americans embraced the warm weather with outdoor activity. More than 32 million people visited the category during the month, up 14 percent overall, with eBay Sports U.S. earning the top ranking with 3.9 million visitors (up 18 percent). SportsAuthority.com came in second with 3.0 million visitors (up 94 percent), followed by DicksSportingGoods.com with 2.7 million visitors (up 15 percent). Cabelas Inc saw 2.4 million visitors (up 24 percent), while BassPro.com rounded out the top five with 1.7 million (up 20 percent).

15.7 million Americans visited a Toy site in June, as parents looked for ways to keep their kids entertained while out of school for the summer. Toysrus Sites led the category with 5.9 million visitors (up 16 percent), followed by The LEGO Group with 2.5 million (up 11 percent), Disney Shopping with 1.2 million (up 7 percent) and AmericanGirl.com with 890,000 (up 26 percent).

Top 50 Properties

Google Sites ranked as the #1 property in June with 182.5 million visitors, followed by Yahoo! Sites with 178.4 million and Microsoft Sites with 173.6 million. Amazon Sites jumped 1 position to rank #6 with 95.8 million visitors, Disney Online jumped 8 positions to #32 (32.6 million visitors), and Twitter.com jumped 9 positions to #37 (30.6 million visitors). Expedia Inc appeared in the top 50 ranking at #39 (28.1 million visitors).

Top 50 Ad Focus Ranking

Google Ad Network led the June Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.3 percent), AOL Advertising (85.9 percent), Yahoo! Sites (83.2 percent) and Google (82.2)

Table 1


comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

June 2011 vs. May 2011
Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)


May-11

Jun-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

216,250

214,474

-1

N/A

ABC Family

1,869

6,627

255

226

American Express

8,058

11,323

41

134

Dish Network Corporation

6,067

8,086

33

188

The Mozilla Organization

13,135

16,351

24

92

ImageShack

7,957

9,761

23

158

Groupon

12,032

14,473

20

107

EA Online

13,224

15,884

20

94

Zynga.com

5,912

7,066

20

208

UrbanDictionary.com

5,235

6,190

18

240

WildTangent Media

17,063

20,021

17

67

*Ranking based on the top 250 properties in June 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.




Table 2


comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

June 2011 vs. May 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix



Total Unique Visitors (000)

May-11

Jun-11

% Change

Total Internet : Total Audience

216,250

214,474

-1

Community – Pets

19,123

22,061

15

Retail – Sports/Outdoor

28,719

32,665

14

Travel – Ground/Cruise

11,852

13,466

14

Travel – Hotels/Resorts

30,825

34,774

13

Travel – Transactions

3,806

4,258

12

Retail – Toys

14,077

15,737

12

Services – Incentives

21,248

23,653

11

Travel – Online Travel Agents

38,214

41,996

10

Travel – Car Rental

6,343

6,958

10

Health – Pharmacy

4,800

5,244

9




Table 3


comScore Top 50 Properties (U.S.)
June 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience

214,474





1

Google Sites

182,537


26

Technorati Media

36,281

2

Yahoo! Sites

178,383


27

ESPN

36,204

3

Microsoft Sites

173,562


28

Wal-Mart

35,807

4

Facebook.com

160,879


29

LinkedIn.com

33,904

5

AOL, Inc.

110,447


30

Tribune Interactive

33,556

6

Amazon Sites

95,771


31

Adobe Sites

33,214

7

Turner Digital

93,382


32

Disney Online

32,553

8

Glam Media

85,987


33

AT&T Interactive Network

32,178

9

Ask Network

84,810


34

Yelp.com

31,276

10

Viacom Digital

81,645


35

iVillage.com: The Womens Network

30,869

11

CBS Interactive

73,981


36

Superpages.com Network

30,767

12

Apple Inc.

73,188


37

Twitter.com

30,649

13

Wikimedia Foundation Sites

71,804


38

WordPress

28,892

14

VEVO

66,396


39

Expedia Inc

28,150

15

eBay

65,474


40

Netflix.com

27,751

16

New York Times Digital

62,883


41

NBC Universal

27,676

17

Demand Media

60,037


42

Break Media

27,504

18

craigslist, inc.

53,472


43

WeatherBug Property

26,811

19

Comcast Corporation

53,262


44

Everyday Health

26,797

20

Fox Interactive Media

47,987


45

WebMD Health

24,762

21

Answers.com Sites

41,691


46

Bank of America

24,705

22

Federated Media Publishing

41,515


47

Verizon Communications Corporation

23,979

23

Gannett Sites

40,706


48

Target Corporation

23,810

24

Weather Channel, The

40,118


49

IGN Entertainment

23,613

25

NetShelter Technology Media

36,536


50

Cox Enterprises Inc.

23,482




Table 4


comScore Ad Focus Ranking (U.S.)
June 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

% Reach


Rank

Property

Unique Visitors

(000)

% Reach


Total Internet : Total Audience

214,474

100.0






1

Google Ad Network**

198,995

92.8


26

ContextWeb**

111,071

51.8

2

Yahoo! Network Plus**

185,148

86.3


27

AOL, Inc.

110,447

51.5

3

AOL Advertising**

184,132

85.9


28

CPX Interactive**

107,415

50.1

4

Yahoo! Sites

178,383

83.2


29

Undertone**

104,202

48.6

5

Google

176,235

82.2


30

Bing

97,908

45.7

6

ValueClick Networks**

172,212

80.3


31

AdBlade Network**

90,701

42.3

7

ShareThis

167,772

78.2


32

Kontera**

89,565

41.8

8

24/7 Real Media Global Web Alliance**

167,563

78.1


33

Glam Media

85,987

40.1

9

Specific Media (unified)**

162,548

75.8


34

Meebo

85,494

39.9

10

Facebook.com

160,879

75.0


35

Ask Network

84,810

39.5

11

Tribal Fusion**

160,443

74.8


36

Windows Live

79,077

36.9

12

AdBrite**

159,851

74.5


37

Monster Career Ad Network (CAN)**

77,941

36.3

13

Collective Display**

159,429

74.3


38

Lotame Solutions**

71,489

33.3

14

Burst Media**

147,678

68.9


39

Amazon.com

66,789

31.1

15

Cox Digital Solutions - Network**

143,711

67.0


40

Demand Media

60,037

28.0

16

AudienceScience**

142,551

66.5


41

MediaWhiz**

59,893

27.9

17

interclick**

141,458

66.0


42

Goodway Group**

59,769

27.9

18

Microsoft Media Network US**

141,315

65.9


43

MTV Networks Music

58,301

27.2

19

Traffic Marketplace**

140,456

65.5


44

Technorati Media**

57,851

27.0

20

FOX Audience Network**

136,902

63.8


45

RMM (formerly Red McCombs Media)**

54,004

25.2

21

Casale Media - MediaNet**

136,640

63.7


46

Brand.net Network**

52,138

24.3

22

Vibrant Media**

134,556

62.7


47

Redux Media Network**

44,787

20.9

23

Adconion Media Group**

126,258

58.9


48

Federated Media Network**

43,772

20.4

24

MSN

121,919

56.8


49

CNN

43,445

20.3

25

YouTube.com*

121,422

56.6


50

Ybrant Global Network**

43,225

20.2

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 83.2 percent of the 214 million Internet users in June.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.  




About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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