2014

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2012 Mega Millions $656 Million Dollar Jackpot Causes Traffic to Spike at Lotto Sites

Americans Book Last-Minute Spring Break Plans and Look Ahead at Summer Getaways

RESTON, Va., April 24, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for March 2012 based on data from the comScore Media Metrix service. Lotto sites witnessed a huge spike in traffic as the Mega Millions jackpot climbed towards its eventual $656 million total in March. Meanwhile, Travel sites were busy keeping up with spring break and summertime travel demand.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

"Americans were 'all-in' for the Mega Millions jackpot in March as the prize climbed to its greatest payout in U.S. history at $656 million," said Jeff Hackett, executive vice president of comScore. "Travel sites saw considerable pickup during the month as many looked to book last-minute spring break trips and summer travel."

Big Prize Money Draws Players to Lotto Sites
The Mega Millions jackpot had American hopefuls visiting Lotto sites to buy tickets or check to see if they held the winning ticket. The category drew nearly 29 million visitors in March, up 25 percent to rank as the top-gaining category for the month. MegaMillions.com ranked #1 with 6.4 million visitors, up 590 percent versus February to reach an all-time high for the property. CALottery.com ranked second with 3.2 million visitors (up 101 percent), followed by EPrize.net with 2.6 million, SwagBucks.com with 2.6 million (up 10 percent), LotteryPost.com with 1.5 million (up 62 percent) and PowerBall.com with 1.5 million.

Travel Tops the Charts in March
In March, Americans were seeking to book last-minute spring break travel or looking ahead to summertime getaways, which helped several travel subcategories rank among the top-gainers. For those looking to book a few months out, Travel Information sites were particularly helpful, drawing 69.7 million visitors during the month (up 10 percent). TripAdvisor Media Group led the pack with 18.1 million visitors (up 5 percent), followed by Travora Media with 15.5 million visitors (up 5 percent) and Yahoo! Travel with 11.1 million visitors (up 9 percent).

Airline sites grew 8 percent to 29.8 million visitors in March, with Southwest Airlines Co. ranking first in the category with 10.9 million visitors (up 17 percent). Delta Airlines secured the #2 spot with 6.1 million visitors (up 9 percent), followed by United Airlines with 5.4 million (up 61 percent), American Airlines with 4.8 million (up 8 percent), JetBlue Airways with 3.3 million (up 1 percent) and US Airways Group, Inc. with 2.6 million (up 8 percent).

Top 50 Properties
Google Sites ranked as the #1 property in March with 189.7 million visitors, followed by Microsoft Sites with 178.9 million, Yahoo! Sites with 175.4 million and Facebook.com with 158.9 million. Ask Network climbed to the #7 position, while ESPN jumped 6 positions to rank #26.

Top 50 Ad Focus Ranking
Google Ad Network led the March Ad Focus ranking with a reach of 91.7 percent of Americans online, followed by AOL Advertising (83.1 percent), Google (81.7 percent), Yahoo! Network Plus (81.4 percent) and AT&T AdWorks (81.1 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

March 2012 vs. February 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Feb-12

Mar-12

% Change

Rank by Unique Visitors

Total Internet : Total Audience 

219,988

224,020

2

N/A

PerformerSoft.com

3,660

9,225

152

186

Sun Microsystems, Inc.

5,986

8,410

40

201

Babylon.com

6,383

8,824

38

196

CollegeHumor Media

5,690

7,549

33

218

TheStreet Sites

5,418

7,079

31

234

MLB

7,863

9,758

24

177

DailyMotion.com

11,474

13,824

20

118

SB Nation

9,082

10,865

20

153

Instagr.am

6,906

8,208

19

204

ESPN

31,744

37,721

19

26

*Ranking based on the top 250 properties in March 2012. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

 

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

March 2012 vs. February 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Feb-12

Mar-12

% Change

Total Internet : Total Audience 

219,988

224,020

2

Gambling – Lotto/Sweepstakes

23,158

28,970

25

Travel – Transactions

3,382

3,801

12

Travel – Information

63,312

69,705

10

News/Information – Politics

41,374

45,494

10

Retail – Tickets

26,793

29,193

9

Travel – Airlines

27,520

29,784

8

Entertainment – Humor

57,506

61,382

7

Travel – Car Rental

6,812

7,260

7

Travel – Hotels/Resorts

33,063

35,088

6

Career Resources & Development – Job Search

21,953

23,217

6

 

Table 3

comScore Top 50 Properties (U.S.)

March 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience 

224,020





1

Google Sites

189,662


26

ESPN

37,721

2

Microsoft Sites

178,897


27

Technorati Media

37,455

3

Yahoo! Sites

175,356


28

LinkedIn.com

37,414

4

Facebook.com

158,926


29

AT&T Interactive Network

35,154

5

AOL, Inc.

109,921


30

Adobe Sites

35,078

6

Amazon Sites

106,305


31

NetShelter Technology Media

34,385

7

Ask Network

92,324


32

Disney Online

34,130

8

Wikimedia Foundation Sites

86,221


33

Tribune Interactive

33,825

9

CBS Interactive

82,530


34

Alloy Digital Network

32,160

10

Apple Inc.

81,157


35

Yelp.com

32,089

11

Turner Digital

80,897


36

Fox News Digital Network

31,227

12

Glam Media

78,337


37

Break Media

29,942

13

Comcast NBCUniversal

78,317


38

Everyday Health

28,870

14

New York Times Digital

75,703


39

Netflix.com

27,448

15

Viacom Digital

75,264


40

Internet Brands, Inc.

26,294

16

eBay

70,588


41

The Washington Post Company

26,121

17

Federated Media Publishing

65,949


42

Cox Enterprises Inc.

24,936

18

Demand Media

63,698


43

Myspace

24,720

19

VEVO

58,288


44

Discovery Digital Media Sites

24,543

20

Weather Channel, The

54,078


45

BitTorrent Network

24,199

21

craigslist, inc.

53,251


46

EA Online

24,084

22

Gannett Sites

50,258


47

Target Corporation

24,028

23

Answers.com Sites

45,088


48

Scripps Networks Interactive Inc.

23,835

24

Twitter.com

40,310


49

Yellowbook Network

23,734

25

Wal-Mart

39,050


50

WeatherBug Property

22,642

 

Table 4

comScore Ad Focus Ranking (U.S.)

March 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience 

224,020

100.0






1

Google Ad Network**

205,443

91.7


26

Adconion Media Group**

124,611

55.6

2

AOL Advertising**

186,241

83.1


27

AdBlade Network**

122,353

54.6

3

Google

182,948

81.7


28

Undertone**

116,815

52.1

4

Yahoo! Network Plus**

182,319

81.4


29

AOL, Inc.

109,921

49.1

5

AT&T AdWorks**

181,602

81.1


30

CPX Interactive**

105,121

46.9

6

ShareThis

179,875

80.3


31

Smowtion Ad Network**

104,617

46.7

7

Yahoo! Sites

175,356

78.3


32

Meebo

93,614

41.8

8

24/7 Real Media Global Web Alliance**

174,856

78.1


33

Ask Network

92,324

41.2

9

ValueClick Networks**

174,168

77.7


34

Traffic Marketplace**

92,172

41.1

10

Specific Media**

173,422

77.4


35

AMAZON.COM*

89,850

40.1

11

Microsoft Media Network US**

171,328

76.5


36

Bing

89,731

40.1

12

Tribal Fusion**

166,927

74.5


37

WIKIPEDIA.ORG*

85,938

38.4

13

AdBrite**

161,068

71.9


38

Monster Career Ad Network (CAN)**

85,132

38.0

14

PulsePoint**

160,634

71.7


39

Rocket Fuel**

83,143

37.1

15

Casale Media - MediaNet**

159,040

71.0


40

Kontera**

82,938

37.0

16

FACEBOOK.COM

158,926

70.9


41

Glam Media

78,337

35.0

17

Collective Display**

156,507

69.9


42

Windows Live

72,194

32.2

18

Vibrant Media**

153,848

68.7


43

Technorati Media**

71,449

31.9

19

RadiumOne**

152,042

67.9


44

Federated Media Publishing

65,949

29.4

20

interclick**

148,022

66.1


45

Demand Media

63,698

28.4

21

Cox Digital Solutions - Network**

145,376

64.9


46

Dedicated Media**

62,182

27.8

22

AudienceScience**

142,824

63.8


47

Redux Media - Reach & Response Network**

59,599

26.6

23

Burst Media**

133,368

59.5


48

About

59,368

26.5

24

YOUTUBE.COM*

125,861

56.2


49

Brand.net Network**

56,581

25.3

25

MSN

125,719

56.1


50

Weather Channel, The

54,078

24.1

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in March. For instance, Yahoo! Sites was seen by 78.3 percent of the 224 million Internet users in March.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network. 

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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