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comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2011
Big Prizes Lure Players to Lotto and Sweepstakes Sites
Sweetest Day and Halloween Drive Traffic to Flowers and E-Card Sites
RESTON, Va., Nov. 16, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for October 2011 based on data from the comScore Media Metrix service. The annual McDonald's Monopoly game and a large Powerball jackpot drove millions of prize-hungry visitors to the Lotto/Sweepstakes category in October. Sweetest Day and Halloween prompted a seasonal spike in traffic at Flowers/Gifts/Greetings sites and E-Card sites.
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"Lotto and Sweepstakes sites saw big gains in October, with the popular McDonald's Monopoly game generating widespread interest," said Jeff Hackett, executive vice president of comScore. "Of course October is also the month of Halloween, which generated a predictable surge in retail gifts and greetings, as well as sending of e-cards."
A Chance at the Jackpot
Lotto/Sweepstakes sites offered attractive winnings in October making it the fastest growing category, up 23 percent to 26.5 million visitors. PlayAtMcD.com drove much of the growth, ranking first in the category with 5.8 million visitors, a 672-percent increase versus September. The game also earned the McDonald's web property the #1 spot on the top-gaining properties list, up 120 percent overall to 9.1 million visitors. EPrize.net ranked second in the Lotto/Sweepstakes category with 3.2 million visitors (up 3 percent), followed by SwagBucks.com with 2.4 million (up 8 percent) and FLALottery.com with 1.7 million (up 7 percent). The Powerball jackpot surpassed $200 million in October, driving 1.5 million visitors to PowerBall.com for information on the growing prize (up 20 percent).
Flowers and E-Cards Help Celebrate October Holidays
Sweetest Day and Halloween prompted 30 million visitors to browse Flowers/Gifts/Greetings sites to send friends and family treats and well wishes. PartyCity.com ranked as the category leader with 8.8 million visitors (up 111 percent), and achieved the #2 rank on the top-gaining properties list. AmericanGreetings Property came in second among Flowers/Gifts/Greetings sites with 4.9 million visitors (up 11 percent), followed by Gifts.com with 4.0 million (up 3 percent), Hallmark.com with 1.4 million and 1-800-Flowers.com, Inc. with 1.2 million (up 14 percent).
E-Card sites were also influenced by the two holidays, growing 17 percent to 23.1 million visitors in October. Evite.com helped spread the word on Halloween parties, topping the chart with 9.6 million visitors (up 8 percent). MyFunCards.com ranked second with 2.7 million visitors (up 12 percent), followed by AG Interactive with 2.5 million (up 13 percent), 123Greetings.com with 1.8 million (up 15 percent) and SomeEcards.com with 1.6 million.
Top 50 Properties
Google Sites ranked as the #1 property in October with 186.7 million visitors, followed by Yahoo! Sites with 173.8 million and Microsoft Sites with 173.2 million. WebMD Health and The Washington Post Company each jumped 5 positions, to rank at #39 and #44, respectively. Alloy Digital Network and Liberty Media Holding Corporation were both newcomers to the list at #37 and #38, earning both a spot on the top-gaining properties list in October.
Top 50 Ad Focus Ranking
Google Ad Network led the October Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.6 percent) and AOL Advertising (85.0 percent), AT&T AdWorks (83.2 percent) and ValueClick Networks (81.4 percent).
Table 1 | |||||
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) October 2011 vs. September 2011 Source: comScore Media Metrix | |||||
Total Unique Visitors (000) | |||||
Sep-11 | Oct-11 | % Change | Rank by | ||
Total Internet : Total Audience | 218,536 | 221,160 | 1 | N/A | |
McDonald's | 4,132 | 9,096 | 120 | 181 | |
PARTYCITY.COM | 4,172 | 8,815 | 111 | 190 | |
Alloy Digital Network | 22,670 | 29,486 | 30 | 37 | |
Sprint Nextel Corporation | 10,162 | 13,117 | 29 | 128 | |
Coolmath.com Inc | 5,499 | 7,097 | 29 | 228 | |
MOGMusicNetwork | 5,878 | 7,579 | 29 | 215 | |
AVG Technologies | 8,652 | 11,058 | 28 | 149 | |
Toyota | 5,591 | 7,072 | 27 | 230 | |
General Mills | 6,844 | 8,444 | 23 | 201 | |
Liberty Media Holding Corporation | 23,700 | 29,089 | 23 | 38 | |
*Ranking based on the top 250 properties in October 2011. Excludes entities whose growth was primarily due to tagging | |||||
Table 2 | ||||
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) October 2011 vs. September 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix | ||||
Total Unique Visitors (000) | ||||
Sep-11 | Oct-11 | % Change | ||
Total Internet : Total Audience | 218,536 | 221,160 | 1 | |
Gambling – Lotto/Sweepstakes | 21,444 | 26,482 | 23 | |
Retail – Flowers/Gifts/Greetings | 24,290 | 29,980 | 23 | |
Services – E-cards | 19,850 | 23,135 | 17 | |
Community – Teens | 38,336 | 44,424 | 16 | |
Retail – Toys | 19,061 | 21,629 | 13 | |
Business/Finance – Online Trading | 8,453 | 9,538 | 13 | |
Retail – Computer Hardware | 67,818 | 76,497 | 13 | |
Automotive – Manufacturer | 24,839 | 27,816 | 12 | |
Retail – Mall | 14,212 | 15,646 | 10 | |
Retail – Food | 14,904 | 16,373 | 10 | |
Table 3 | |||||||
comScore Top 50 Properties (U.S.) | |||||||
Rank | Property | Unique | Rank | Property | Unique | ||
Total Internet : Total Audience | 221,160 | ||||||
1 | Google Sites | 186,744 | 26 | Gannett Sites | 43,657 | ||
2 | Yahoo! Sites | 173,839 | 27 | Technorati Media | 39,804 | ||
3 | Microsoft Sites | 173,232 | 28 | NetShelter Technology Media | 38,410 | ||
4 | Facebook.com | 166,000 | 29 | Adobe Sites | 36,640 | ||
5 | AOL, Inc. | 108,034 | 30 | LinkedIn.com | 35,732 | ||
6 | Amazon Sites | 106,942 | 31 | Twitter.com | 34,809 | ||
7 | Ask Network | 90,908 | 32 | Disney Online | 34,506 | ||
8 | Turner Digital | 88,887 | 33 | AT&T Interactive Network | 34,429 | ||
9 | Wikimedia Foundation Sites | 86,255 | 34 | Tribune Interactive | 33,476 | ||
10 | Glam Media | 84,763 | 35 | Superpages.com Network | 32,394 | ||
11 | CBS Interactive | 80,953 | 36 | Yelp.com | 31,311 | ||
12 | Apple Inc. | 79,942 | 37 | Alloy Digital Network | 29,486 | ||
13 | Viacom Digital | 79,442 | 38 | Liberty Media Holding Corporation | 29,089 | ||
14 | New York Times Digital | 79,243 | 39 | WebMD Health | 28,502 | ||
15 | eBay | 73,625 | 40 | Myspace | 28,439 | ||
16 | VEVO | 63,638 | 41 | Netflix.com | 27,896 | ||
17 | Weather Channel, The | 58,486 | 42 | Everyday Health | 27,800 | ||
18 | Demand Media | 58,109 | 43 | Break Media | 27,600 | ||
19 | craigslist, inc. | 53,194 | 44 | The Washington Post Company | 27,437 | ||
20 | WordPress | 49,324 | 45 | NBC Universal | 27,429 | ||
21 | ESPN | 49,179 | 46 | Target Corporation | 27,086 | ||
22 | Comcast Corporation | 47,010 | 47 | Verizon Communications Corporation | 26,919 | ||
23 | Wal-Mart | 45,203 | 48 | Fox News Digital | 26,718 | ||
24 | Federated Media Publishing | 44,552 | 49 | NFL Internet Group | 26,681 | ||
25 | Answers.com Sites | 44,255 | 50 | ABCNews Digital | 26,649 | ||
Table 4 | |||||||||
comScore Ad Focus Ranking (U.S.) | |||||||||
Rank | Property | Unique | % | Rank | Property | Unique | % | ||
Total Internet : Total Audience | 221,160 | 100.0 | |||||||
1 | Google Ad Network** | 205,339 | 92.8 | 26 | Undertone** | 125,145 | 56.6 | ||
2 | Yahoo! Network Plus** | 191,609 | 86.6 | 27 | MSN | 118,858 | 53.7 | ||
3 | AOL Advertising** | 188,065 | 85.0 | 28 | FOX Audience Network** | 110,062 | 49.8 | ||
4 | AT&T AdWorks** | 183,976 | 83.2 | 29 | CPX Interactive** | 109,956 | 49.7 | ||
5 | ValueClick Networks** | 180,105 | 81.4 | 30 | AOL, Inc. | 108,034 | 48.8 | ||
6 | 24/7 Real Media Global Web Alliance** | 178,291 | 80.6 | 31 | AdBlade Network** | 106,810 | 48.3 | ||
7 | 177,739 | 80.4 | 32 | Bing | 100,989 | 45.7 | |||
8 | Specific Media** | 174,676 | 79.0 | 33 | Meebo | 97,921 | 44.3 | ||
9 | Yahoo! Sites | 173,839 | 78.6 | 34 | Ask Network | 90,908 | 41.1 | ||
10 | ShareThis | 168,835 | 76.3 | 35 | Rocket Fuel** | 89,765 | 40.6 | ||
11 | Tribal Fusion** | 168,524 | 76.2 | 36 | Kontera** | 86,719 | 39.2 | ||
12 | Collective Display** | 166,605 | 75.3 | 37 | Amazon.com* | 85,122 | 38.5 | ||
13 | Facebook.com | 166,000 | 75.1 | 38 | Glam Media | 84,763 | 38.3 | ||
14 | AdBrite** | 162,987 | 73.7 | 39 | Smowtion Ad Network** | 84,007 | 38.0 | ||
15 | Casale Media - MediaNet** | 161,497 | 73.0 | 40 | Windows Live | 77,015 | 34.8 | ||
16 | Microsoft Media Network US** | 154,233 | 69.7 | 41 | Technorati Media** | 75,740 | 34.2 | ||
17 | interclick** | 151,633 | 68.6 | 42 | Monster Career Ad Network (CAN)** | 74,458 | 33.7 | ||
18 | Cox Digital Solutions - Network** | 151,493 | 68.5 | 43 | Dedicated Media** | 64,372 | 29.1 | ||
19 | AudienceScience** | 151,084 | 68.3 | 44 | Brand.net Network** | 62,504 | 28.3 | ||
20 | Traffic Marketplace** | 141,590 | 64.0 | 45 | RMM (formerly Red McCombs Media)** | 62,385 | 28.2 | ||
21 | Burst Media** | 141,411 | 63.9 | 46 | Weather Channel, The | 58,486 | 26.4 | ||
22 | Vibrant Media** | 136,254 | 61.6 | 47 | Demand Media | 58,109 | 26.3 | ||
23 | ContextWeb** | 133,561 | 60.4 | 48 | About | 57,624 | 26.1 | ||
24 | Adconion Media Group** | 129,747 | 58.7 | 49 | MTV Networks Music | 56,451 | 25.5 | ||
25 | YouTube.com* | 126,221 | 57.1 | 50 | Redux Media Network** | 50,595 | 22.9 | ||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, | |||||||||
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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