comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2011 Online Gambling Sites Collect Web Traffic Winnings

Students and Teachers Kick Off the New School Year at Education Sites

RESTON, Va., Oct. 20, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2011 based on data from the comScore Media Metrix service. Online Gambling sites witnessed the strongest lift in traffic in September with sports betting front-and-center as the NFL season kicked off. The new school year also swung into gear in September, which encouraged students and teachers to visit Education Information and Resource sites.

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"In September, Americans browsed a variety of web content, with Online Gambling, Education and Political News sites ranking at the top of our fastest-growing categories list," said Jeff Hackett, executive vice president of comScore. "Fall television lineups also premiered in September, earning ABC Television and TV Guide Online Network spots on the list of top-gaining properties, along with NFL Internet Group and ESPN as the long-awaited NFL season began."

Americans All-In For Online Gambling

Online Gambling sites represented the fastest growing category in September, up 13 percent to 9.7 million visitors. PokerStars ranked first in the category with 1.1 million visitors (up 11 percent), followed by UPickEm.net with 993,000 (up 36 percent), FullTiltPoker with 753,000, SimSlots, Inc. with 655,000 (up 5 percent) and Wooga.com with 520,000 (up 85 percent).

Classes Resume at Education Sites

Education Information sites saw increased pickup in September, growing 12 percent to 82.7 million visitors. Pearson Education ranked as the category leader with 22.3 million visitors (up 43 percent), while HotChalk drew17.2 million visitors (up 27 percent), earning both a spot on the top-gaining properties list. About.com Education attracted 9.5 million visitors (up 49 percent), followed by ClassesUSA.com with 6.4 million and Coolmath.com Inc with 5.5 million (up 47 percent).

Political News Buzzes Online

Interest in Political News sites spiked in September between President Obama's jobs plan announcement and the heating up of the Republican presidential primary battled. The category rose 12 percent to 35.4 million visitors. HuffPost Politics ranked #1 in the category with 9.9 million visitors (up 8 percent), while CNN Politics drew 8.1 million (up 11 percent). Politico.com ranked third with 4.8 million visitors (up 8 percent), followed by RealClearPolitics.com with 2.5 million (up 15 percent), The Economist Group with 2.5 million (up 4 percent) and BarackObama.com with 1.6 million.  

Top 50 Properties

Google Sites ranked as the #1 property in September with 184.6 million visitors, followed by Yahoo! Sites with 177.1 million and Microsoft Sites with 176.9 million. ESPN, Technorati Media and NBC Universal each jumped 4 positions, to rank at #20, #26 and #41, respectively. NFL Internet Group was a newcomer to the list this month at #40 as the season commenced in September.

Top 50 Ad Focus Ranking

Google Ad Network led the September Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.1 percent) and AOL Advertising (84.8 percent). AT&T AdWorks maintained its position at #4 with an 82.6-percent reach, while ValueClick Networks rounded out the top five at 81.6-percent.

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

September 2011 vs. August 2011
Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Aug-11

Sep-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

216,006

218,536

1

N/A

ABC Television

6,962

10,736

54

153

Pearson Education

15,552

22,288

43

63

Encyclopaedia Britannica

9,810

12,976

32

127

FedEx

14,610

19,322

32

86

PBS

10,161

13,393

32

124

NFL Internet Group

21,474

28,197

31

40

BuzzFeed.com

5,058

6,556

30

237

TV Guide Online Network

7,198

9,186

28

176

HotChalk

13,584

17,199

27

99

ESPN

41,624

52,198

25

20




*Ranking based on the top 250 properties in September 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.



Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

September 2011 vs. August 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix



Total Unique Visitors (000)

Aug-11

Sep-11

% Change

Total Internet : Total Audience

216,006

218,536

1

Gambling – Online Gambling

8,608

9,736

13

Education – Information

73,730

82,670

12

News/Information – Politics

31,675

35,394

12

Retail – Flowers/Gifts/Greetings

21,817

24,290

11

Directories/Resources – Shipping

32,361

35,785

11

Automotive – Manufacturer

22,625

24,839

10

Health – Pharmacy

5,438

5,943

9

Retail – Computer Software

38,144

40,435

6

Community – Beauty/Fashion/Style

62,757

66,505

6

Services – Web Hosting

42,177

44,508

6




Table 3

comScore Top 50 Properties (U.S.)
September 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience

218,536





1

Google Sites

184,582


26

Technorati Media

39,563

2

Yahoo! Sites

177,123


27

Wal-Mart

38,255

3

Microsoft Sites

176,856


28

Adobe Sites

37,261

4

Facebook.com

163,021


29

NetShelter Technology Media

36,359

5

AOL, Inc.

105,861


30

LinkedIn.com

35,842

6

Amazon Sites

103,709


31

AT&T Interactive Network

35,582

7

Ask Network

91,994


32

Tribune Interactive

34,288

8

Turner Digital

89,981


33

Twitter.com

32,310

9

Glam Media

88,303


34

Yelp.com

31,975

10

Wikimedia Foundation Sites

83,836


35

Myspace

30,554

11

CBS Interactive

83,463


36

Disney Online

30,537

12

Viacom Digital

79,558


37

Superpages.com Network

29,900

13

eBay

73,830


38

iVillage.com: The Womens Network

29,866

14

New York Times Digital

72,849


39

Everyday Health

28,569

15

Apple Inc.

72,685


40

NFL Internet Group

28,197

16

VEVO

62,183


41

NBC Universal

27,984

17

Weather Channel, The

61,751


42

Netflix.com

27,983

18

Demand Media

59,624


43

Break Media

27,675

19

craigslist, inc.

54,152


44

WebMD Health

27,238

20

ESPN

52,198


45

Target Corporation

25,728

21

WordPress

48,475


46

Fox News Digital

25,610

22

Comcast Corporation

48,256


47

Internet Brands, Inc.

25,601

23

Answers.com Sites

46,587


48

Verizon Communications Corporation

25,043

24

Federated Media Publishing

44,176


49

The Washington Post Company

24,669

25

Gannett Sites

42,968


50

Discovery Digital Media Sites

24,282




Table 4

comScore Ad Focus Ranking (U.S.)
September 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience

218,536

100.0






1

Google Ad Network**

202,775

92.8


26

MSN

123,996

56.7

2

Yahoo! Network Plus**

188,053

86.1


27

ContextWeb**

121,243

55.5

3

AOL Advertising**

185,248

84.8


28

Undertone**

109,001

49.9

4

AT&T AdWorks**

180,473

82.6


29

CPX Interactive**

108,572

49.7

5

ValueClick Networks**

178,289

81.6


30

AdBlade Network**

108,566

49.7

6

24/7 Real Media Global Web Alliance**

177,430

81.2


31

AOL, Inc.

105,861

48.4

7

Yahoo! Sites

177,123

81.1


32

Bing

100,644

46.1

8

Google

175,574

80.3


33

Meebo

92,859

42.5

9

Specific Media**

174,991

80.1


34

Brand.net Network**

92,382

42.3

10

ShareThis

169,571

77.6


35

Ask Network

91,994

42.1

11

Tribal Fusion**

166,092

76.0


36

Glam Media

88,303

40.4

12

Facebook.com

163,021

74.6


37

Kontera**

85,973

39.3

13

Collective Display**

162,497

74.4


38

WIKIPEDIA.ORG

83,505

38.2

14

AdBrite**

158,088

72.3


39

Windows Live

81,488

37.3

15

Casale Media - MediaNet**

157,008

71.8


40

Amazon.com*

79,016

36.2

16

interclick**

150,591

68.9


41

Monster Career Ad Network (CAN)**

69,279

31.7

17

Burst Media**

149,882

68.6


42

Technorati Media**

64,525

29.5

18

AudienceScience**

146,241

66.9


43

Weather Channel, The

61,751

28.3

19

Microsoft Media Network US**

145,454

66.6


44

Dedicated Media**

61,696

28.2

20

Cox Digital Solutions - Network**

145,369

66.5


45

Demand Media

59,624

27.3

21

FOX Audience Network**

141,649

64.8


46

MTV Networks Music

55,981

25.6

22

Traffic Marketplace**

141,180

64.6


47

ESPN

52,198

23.9

23

Vibrant Media**

134,518

61.6


48

Redux Media Network**

49,229

22.5

24

Adconion Media Group**

128,342

58.7


49

RMM (formerly Red McCombs Media)**

46,238

21.2

25

YouTube.com*

125,092

57.2


50

About

46,150

21.1




Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 81.1 percent of the 218 million Internet users in September.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.  



About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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