comScore Rated Strong Performer in TrustRadius Digital Analytics TrustMap™ for Enterprises Ranking Based on User Ratings and Market Segment Adoption
RESTON, Va., Sept. 3, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that its Digital Analytix® Multi-Platform was rated a strong performer for Enterprises (>500 Employees) in TrustRadius' first ever Buyer's Guide to Digital Analytics Software. Digital Analytix received a higher 'average likelihood to recommend rating among enterprises' than Webtrends, IBM Digital Analytics, KISSmetrics, Piwik, Adobe Analytics and Google Analytics Premium.
"We are proud to be recognized by TrustRadius for the work we're doing with our Digital Analytix," said Jodi McDermott, comScore Group Vice President of Product Management, Digital Analytix. "This is a unique product that lets our clients combine their own data with comScore's data, giving them a better understanding of their customers' journeys. We are also constantly working with our clients to improve our Digital Analytix product and the input we received from our peers through the buyer's guide has given us further direction on how we can continue enhancing the product to ensure it helps to solve our clients' biggest business challenges."
"At TrustRadius, we have a mission to help software buyers make more informed decisions about the products they are purchasing," stated Alan Cooke, Research Director, TrustRadius. "Our aim through the buyer's guides is to gather peer intelligence into how well products are working which allows purchasers to make better choices about products while also providing valuable feedback to the companies developing the products."
The Buyers Guide to Digital Analytics is based upon 230 in-depth user reviews of Digital Analytics Software products on TrustRadius. These insights were augmented by interviews with highly regarded consultants and executives from software vendors.
Digital Analytix Multi-Platform is available to comScore clients in all markets around the world.
For more information about Digital Analytix Multi-Platform, click here.
The TrustMap™ is a visual depiction of the best software products as rated by users on TrustRadius within each market segment - small businesses, mid-size companies and enterprises. TrustRadius does not endorse any vendor, product, or service depicted in its TrustMaps and does not advise software users to select only those vendors with the highest Ratings.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
TrustRadius is the leading site for business software users to share real-world insights through in-depth reviews and networking. We help users make better product selection, implementation, and usage decisions. Every reviewer is authenticated and every review vetted before publishing. Unlike simple rating sites, TrustRadius reviews are structured and substantive, averaging more than 500 words. Reviewers can also update their reviews to keep them current. Reviews are curated into product comparisons and buyer's guides. Founded by successful entrepreneurs and backed by the Mayfield Fund, TrustRadius is bringing transparency and efficiency to the $3.7 trillion business technology market. TrustRadius was recently ranked the #1 fastest growing Series A backed Austin start-up by Mattermark, a Big Data research firm serving the venture capital community.
SOURCE comScore, Inc.