See more news releases in: Computer Electronics, Multimedia & Internet, Web Site, Networks, Surveys, Polls and Research
comScore Releases April 2010 U.S. Search Engine Rankings
RESTON, Va., May 11 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2010, Americans conducted 15.5 billion core searches, with Google Sites leading the market with 64.4 percent share of core searches conducted.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
April 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo! Sites (up 0.8 percentage points to 17.7 percent), and Microsoft Sites (up 0.1 percentage points to 11.8 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels. These features provide search results to users as they navigate through topical content and meet comScore's established criteria for counting search queries. Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.4 percent.
comScore Core Search Report* April 2010 vs. March 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch | ||||
Core Search Entity | Share of Searches (%) | |||
Mar-10 | Apr-10 | Point Change Apr-10 vs. Mar-10 | ||
Total Core Search | 100.0% | 100.0% | N/A | |
Google Sites | 65.1% | 64.4% | -0.7 | |
Yahoo! Sites | 16.9% | 17.7% | 0.8 | |
Microsoft Sites | 11.7% | 11.8% | 0.1 | |
Ask Network | 3.8% | 3.7% | -0.1 | |
AOL LLC Network | 2.5% | 2.4% | -0.1 | |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 15.5 billion searches in April, up slightly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).
comScore Core Search Report* April 2010 vs. March 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch | ||||
Core Search Entity | Search Queries (MM) | |||
Mar-10 | Apr-10 | Percent Change Mar-10 | ||
Total Core Search | 15,427 | 15,532 | 1% | |
Google Sites | 10,048 | 10,006 | 0% | |
Yahoo! Sites | 2,605 | 2,752 | 6% | |
Microsoft Sites | 1,802 | 1,829 | 1% | |
Ask Network | 593 | 574 | -3% | |
AOL LLC | 380 | 371 | -2% | |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
April 2010 U.S. Expanded Search Rankings
In the April analysis of the top properties where search activity is observed, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced sizeable growth during the month with an 8-percent increase to 245 million searches, rounding off the top 10 ranking.
comScore Expanded Search Query Report April 2010 vs. March 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch | ||||
Expanded Search Entity | Search Queries (MM) | |||
Mar-10 | Apr-10 | Percent Change Mar-10 | ||
Total Internet | 23,866 | 23,658 | -1% | |
Google Sites | 14,252 | 13,996 | -2% | |
10,547 | 10,556 | 0% | ||
YouTube/All Other | 3,705 | 3,440 | -7% | |
Yahoo! Sites | 2,689 | 2,839 | 6% | |
Yahoo! | 2,676 | 2,827 | 6% | |
All Other | 13 | 12 | -8% | |
Microsoft Sites | 1,862 | 1,883 | 1% | |
Bing | 1,604 | 1,575 | -2% | |
Microsoft/All Other | 258 | 308 | 19% | |
Ask Network | 742 | 719 | -3% | |
ASK.COM | 332 | 327 | -2% | |
MyWebSearch.com/ All Other | 410 | 392 | -4% | |
craigslist, inc. | 664 | 685 | 3% | |
eBay | 659 | 641 | -3% | |
Facebook.com | 647 | 624 | -4% | |
AOL LLC | 594 | 604 | 2% | |
AOL Search Network | 319 | 302 | -5% | |
MapQuest/All Other | 275 | 302 | 10% | |
Fox Interactive Media | 406 | 312 | -23% | |
MySpace | 402 | 309 | -23% | |
All Other | 4 | 3 | -25% | |
Amazon Sites | 226 | 245 | 8% | |
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
Back to top
RELATED LINKS
http://www.comscore.com
Custom Packages
Browse our custom packages or build your own to meet your unique communications needs.
PR Newswire Membership
Fill out a PR Newswire membership form or contact us at (888) 776-0942.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.
Featured Video
More in These Categories
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Free Investing Newsletter from Investor Uprising!
Learn to navigate the world's financial system and profit from leading companies.
Register for Investor Uprising, the people's investment site, for a free weekly newsletter, information, education and premium research including our latest IU Confidential Report - "All The Glitters: The Ultimate Gold Report".