2014

comScore Releases April 2013 U.S. Online Video Rankings Video Ad Views Reach Another All-Time High at 13.2 Billion in April

RESTON, Va., May 22, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

April 2013

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix

Property

Total Unique
Viewers
(000)

Videos
(000)*

Minutes
per Viewer

Total Internet : Total Audience 

181,934

38,751,621

1,201.9

Google Sites

154,553

13,022,807

401.0

Facebook

62,730

740,844

25.2

VEVO

52,906

613,278

39.2

NDN

45,294

497,673

81.0

Yahoo! Sites

45,111

368,957

72.0

Viacom Digital

43,661

436,319

46.4

Microsoft Sites

42,219

538,009

43.1

Amazon Sites

36,900

142,413

19.1

AOL, Inc.

36,115

625,801

60.3

Turner Digital

34,914

307,316

48.5

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed

April 2013

Total U.S. – Home and Work Locations

Ad Videos Only (Content Videos Not Included)

Source: comScore Video Metrix

Property

Video Ads
(000)

Total Ad
Minutes
(MM)

Frequency
(Ads per
Viewer)

% Reach
Total U.S.
Population

Total Internet : Total Audience 

13,256,089

5,137

81.6

52.6

Google Sites

2,417,367

212

22.7

34.4

BrightRoll Platform**

2,168,331

1,137

13.5

51.8

LiveRail.com†

1,686,142

615

20.8

26.3

Adap.tv†

1,483,369

713

13.6

35.2

Hulu

1,443,948

553

63.0

7.4

Specific Media**

1,233,788

474

11.6

34.6

TubeMogul Video Ad Platform†

818,154

270

10.2

26.0

Tremor Video**

766,697

390

12.1

20.6

NDN

529,586

143

13.4

12.8

Videology†

524,490

223

7.9

21.5

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. Fullscreen held on to the #2 position with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million and ZEFR (formerly MovieClips) with 28.1 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer), followed by Maker Studios Inc. (50 minutes per viewer). VEVO streamed the greatest number of videos (586 million), followed by Maker Studios Inc. (471 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers

April 2013

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix

Property

Total Unique
Viewers
(000)

Videos
(000)

Minutes
per Viewer

VEVO @ YouTube

51,647

585,511

37.2

FullScreen @ YouTube

37,363

299,063

24.6

Maker Studios Inc. @ YouTube

33,845

471,463

49.5

Warner Music @ Youtube

32,176

178,301

17.7

ZEFR @ YouTube

28,099

123,086

12.5

The Orchard @ YouTube

23,181

91,086

10.8

Machinima @ YouTube

22,599

389,368

63.7

UMG @ YouTube

20,112

70,468

9.9

SonyBMG @ YouTube

16,416

45,182

8.5

BroadbandTV @ YouTube

16,266

104,519

20.1

*YouTube Partner Reporting, beginning last month with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.

Other notable findings from April 2013 include:

  • 84.7 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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