2014

comScore Releases July 2010 U.S. Online Video Rankings Facebook.com Climbs to Third in Online Video Content Ranking with 46 Million Viewers

RESTON, Va., Aug. 16 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released July 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content during the month for an average of 14.7 hours per viewer.

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Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook.com jumped one position to capture the #3 spot with 46.6 million viewers.  Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 283 minutes, or 4.7 hours. Hulu also had high viewer engagement with an average of 158 minutes (or 2.6 hours) per viewer.


Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers
July 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property

Total Unique
Viewers (000)

Viewing Sessions
(000)

Minutes per
Viewer

Total Internet : Total Audience

178,148

5,234,655

882.0

Google Sites

143,226

1,884,498

282.7

Yahoo! Sites

55,107

238,322

28.6

Facebook.com

46,571

166,186

18.3

Microsoft Sites

45,558

219,149

40.2

VEVO

43,911

202,091

68.5

Fox Interactive Media

38,136

164,760

27.2

Turner Network

33,442

107,793

25.3

Viacom Digital

30,715

70,617

44.8

Disney Online

28,475

64,104

6.0

Hulu

28,455

153,845

158.0




Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). Video ads reached 27 percent of the total U.S. population an average of 44.5 times during the month. Tremor Media Video Network delivered the highest frequency of video ads to its viewers with an average of 19.0 over the course of the month.


Top U.S. Online Video Properties by Video Ads* Viewed
Ranked by Video Ads Viewed
July 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property

Video Ads
(000)

% Reach Total
U.S. Population

Frequency
(Ads per
Viewer)

Total Internet : Total Audience

3,559,928

26.8

44.5

Hulu

783,304

27.9

9.4

Tremor Media Video Network**

451,864

8.0

19.0

BrightRoll Video Network**

248,345

6.0

13.9

Microsoft Sites

232,256

9.1

8.5

Google Sites

219,326

4.6

15.9

Crosspoint Media**

206,269

7.3

9.5

SpotXchange Video Ad Network**

170,895

4.3

13.4

CBS Interactive

134,798

6.1

7.4

BBE**

120,179

4.5

8.9

Viacom Digital

110,810

5.4

6.9





*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network/server



Other notable findings from July 2010 include:

  • The top video ad networks in terms of their potential reach of the total U.S. population were: ScanScout Network at 40.5 percent, BrightRoll Video Network at 39.4 percent, and Break Media Network at 38.7 percent.
  • 84.9 percent of the total U.S. Internet audience viewed online video.
  • The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 9.8 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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