comScore Releases June 2011 U.S. Search Engine Rankings

RESTON, Va., July 13, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 65.5 percent of search queries conducted.

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U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in June with 65.5 percent market share, followed by Yahoo! Sites with 15.9 percent and Microsoft Sites with 14.4 percent (up 0.3 percentage points). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.4 percent.


comScore Explicit Core Search Share Report*
June 2011 vs. May 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Explicit Core Search Share (%)

May-11

Jun-11

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

65.5%

65.5%

0.0

Yahoo! Sites

15.9%

15.9%

0.0

Microsoft Sites

14.1%

14.4%

0.3

Ask Network

2.9%

2.9%

0.0

AOL, Inc.

1.5%

1.4%

-0.1




*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

More than 16.7 billion explicit core searches were conducted in June. Google Sites ranked first with 10.9 billion searches, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 2.4 billion. Ask Network delivered 478 million searches, followed by AOL, Inc. with 239 million.


comScore Explicit Core Search Query Report
June 2011 vs. May 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

May-11

Jun-11

Percent Change

Total Explicit Core Search

17,024

16,720

-2%

Google Sites

11,155

10,948

-2%

Yahoo! Sites

2,711

2,650

-2%

Microsoft Sites

2,402

2,405

0%

Ask Network

502

478

-5%

AOL, Inc.

254

239

-6%




U.S. Total Core Search

Google Sites accounted for 64.5 percent of total core search queries conducted (up 1.2 percentage points), followed by Yahoo! Sites with 17.5 percent and Microsoft Sites with 14.1 percent (up 1.0 percentage points). Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.3 percent.


comScore Total Core Search Share Report*
June 2011 vs. May 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Total Core Search Share (%)

May-11

Jun-11

Point Change

Total Core Search

100.0%

100.0%

N/A

Google Sites

63.3%

64.5%

1.2

Yahoo! Sites

19.6%

17.5%

-2.1

Microsoft Sites

13.1%

14.1%

1.0

Ask Network

2.6%

2.6%

0.0

AOL, Inc.

1.3%

1.3%

0.0




* "Total Core Search" is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.

Americans conducted more than 18.7 billion total core search queries in June (down 3 percent). Google Sites ranked first with 12.1 billion searches, followed by Yahoo! Sites with 3.3 billion and Microsoft Sites with 2.6 billion (up 5 percent).


comScore Total Core Search Query Report
June 2011 vs. May 2011
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Total Core Search Queries (MM)

May-11

Jun-11

Percent Change

Total Core Search

19,269

18,721

-3%

Google Sites

12,204

12,079

-1%

Yahoo! Sites

3,786

3,277

-13%

Microsoft Sites

2,522

2,647

5%

Ask Network

502

478

-5%

AOL, Inc.

254

239

-6%




"Powered By" Reporting

As a part of comScore's commitment to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing. 

In June, 67.6 percent of searches carried organic search results from Google (vs. 67.8 percent in May) while 26.6 percent of searches were powered by Bing (vs. 26.5 percent in May).

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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