comScore Reports June 2011 U.S. Mobile Subscriber Market Share 2 out of 5 Smartphone Subscribers Now Use Android Platform

RESTON, Va., Aug. 4, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 40.1 percent market share in June.

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OEM Market Share

For the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.8 percentage points), followed by LG with 21.3 percent share (up 0.4 percentage points) and Motorola with 14.5 percent share. Apple strengthened its position at #4 with 8.9 percent share of mobile subscribers (up 1.0 percentage points), while RIM rounded out the top five with 7.9 percent share.


Top Mobile OEMs

3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens


Share (%) of Mobile Subscribers

Mar-11

Jun-11

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Samsung

24.5%

25.3%

0.8

LG

20.9%

21.3%

0.4

Motorola

15.8%

14.5%

-1.3

Apple

7.9%

8.9%

1.0

RIM

8.4%

7.9%

-0.5




Smartphone Platform Market Share

78.5 million people in the U.S. owned smartphones during the three months ending in June 2011, up 8 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 40.1 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 26.6 percent of the smartphone market, up 1.1 percentage points from the prior reporting period. RIM ranked third with 23.4 percent share, followed by Microsoft (5.8 percent) and Symbian (2.0 percent).


Top Smartphone Platforms

3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011

Total U.S. Smartphone Subscribers Ages 13+

Source: comScore MobiLens


Share (%) of Smartphone Subscribers

Mar-11

Jun-11

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

34.7%

40.1%

5.4

Apple

25.5%

26.6%

1.1

RIM

27.1%

23.4%

-3.7

Microsoft

7.5%

5.8%

-1.7

Symbian

2.3%

2.0%

-0.3




Mobile Content Usage

In June, 69.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 40.1 percent of subscribers (up 1.5 percentage points), while downloaded applications were used by 39.5 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 29.1 percent of mobile subscribers. Game-playing was done by 26.9 percent of the mobile audience (up 1.2 percentage points), while 19.0 percent listened to music on their phones (up 1.1 percentage points).


Mobile Content Usage

3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens


Share (%) of Mobile Subscribers

Mar-11

Jun-11

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Sent text message to another phone

68.6%

69.6%

1.0

Used browser

38.6%

40.1%

1.5

Used downloaded apps

37.3%

39.5%

2.2

Accessed social networking site or blog

27.3%

29.1%

1.8

Played Games

25.7%

26.9%

1.2

Listened to music on mobile phone

17.9%

19.0%

1.1




About MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

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SOURCE comScore, Inc.



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