Concept Farm Wins Agency Of The Year And Best Digital Campaign At 2014 Ad Age Small Agency Awards The growing, independent shop was the evening's only double winner.
NEW YORK, Aug. 1, 2014 /PRNewswire/ -- Concept Farm won the Silver medal for Agency of the year, Northeast and a second Silver for Best Digital Campaign at the 2014 Ad Age Small Agency Awards in Austin last Thursday night.
Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the Small Agency Awards are the premier honors saluting outstanding work created by independent shops with 150 or fewer employees. They were launched six years ago to ensure that the groundbreaking campaigns and brand ideas generated by smaller companies receive the recognition they deserve.
Founded in 1999, Concept Farm is a full-service advertising agency focused on Cultivating Brand Passion. The Digital Campaign of the Year honors was for their "98 Days To Shine" campaign for espnW — a socially activated movement that shined the spotlight on passionate female athletes and fans all summer long, reaching over 17 million social users. Concept Farm's "Happy Returners" campaign for Aruba Tourism, which featured the island's most loyal visitors, helped them take home the Ad Age Small Agency of the Year award, as well as a Effie in April.
"We were blown away by the talent and powerful ideas coming out of the small agency community," said Abbey Klaassen, associate publisher - editorial and audience, Ad Age. "Their ambition and abilities make these kinds of firms highly attractive to clients seeking creative and agile partners – and to potential acquirers."
"It is a tremendous double-honor to be awarded Silver as Small Agency of the Year and for Best Digital Campaign," said Gregg Wasiak, Growth Director at Concept Farm. "At 50 Farmers, we're perfectly sized to think laterally, activate nimbly and make a huge impact for our clients…small is the new big."
The Small Agency Awards were presented during the annual Ad Age Small Agency Conference, which brings together hundreds of marketing, advertising, design, media, and brand professionals to explore trends and issues impacting the nation's small advertising agencies.
About Concept Farm
Concept Farm is located in New York's "Silicon Alley" with 50 Farmers collaborating across strategy, creative, design, social and analytics. Concept Farm has reaped a bumper crop of creative and efficacy accolades including Cannes Cyber Lions, Effies, Emmys, Webbys and One Show awards, as well as Ad Age's "Best Places to Work in Marketing and Media." Some of the current "Friends of the Farm" are Aruba Tourism, The Empire State Building, ESPN, Bowlmor AMF and Century 21 Department Store.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like creativity, marketing strategy and data-driven marketing is complemented by breaking news on digital, social media, and more.
SOURCE Concept Farm