Concha y Toro Recognized as World's Most Powerful Wine Brand Ranking according to Intangible Business

SANTIAGO, Chile, June 23, 2014 /PRNewswire/ -- With a meteoric rise of eight places over last year's ranking, Vina Concha y Toro has ascended to the No. 1 position in the 2014 "Power 100 Most Powerful Wine Brands," prepared by British consultancy, Intangible Business.

Concha y Toro has enjoyed a consistent presence in the Power 100 ranking of the world's leading spirits and wine brands since 2006. In 2014, however, it has attained the No. 1 spot, unseating such well-known competitors such as Gallo and Robert Mondavi in the U.S. and Australians Hardy's and Jacob's Creek. Global brand awareness and market share have combined to boost Concha y Toro's overall ranking.

"This recognition reinforces the global position, visibility and image that Concha y Toro has worked so hard and for so long to achieve. Over the years our market-focused commercial strategy has enabled us to expand in volume, awareness and reach. Collectively, these attributes have earned us our leadership position. It is a major accomplishment, not only for Concha y Toro, but for Chile and the entire South American wine industry," said Eduardo Guilisasti, Chief Executive Officer of Vina Concha y Toro.

"Chile's Concha y Toro has leapt up the rankings to take the sector's leading spot thanks to consistent quality across a wide range of varieties and styles," said Stuart Whitwell, Joint Managing Director, Intangible Business.

A panel of experts from the wine and spirits industry, with vast financial and commercial knowledge, analysed over 10,000 brands from all over the world to produce a list of the top 100 most powerful brands. The study defines powerful as a brand that has the ability to generate value for its owners. This value is defined by parameters including share of market, brand growth, price positioning, market scope, brand awareness and relevancy as well as heritage and perception.

RANKING OF MOST POWERFUL WINE BRANDS 2014

Ranking

Brand

Country

1

CONCHA Y TORO

Chile

2

GALLO

USA

3

ROBERT MONDAVI

USA

4

HARDY'S

Australia

5

BAREFOOT

USA

6

YELLOWTAIL

Australia

7

SUTTER HOME

USA

8

BERINGER

USA

9

JACOBS CREEK

Australia

10

LINDEMANS

Australia

11

BLOSSOM HILL

USA

12

WOLF BLASS

Australia

 

About Intangible Business:

  • The Power 100 is prepared by Intangible Business, an independent consultancy leader in brand valuation and the measurement and administration of intangible assets.
  • The report can be downloaded from www.drinkspowerbrands.com  

SOURCE Concha y Toro



More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.