Concierges, Pools and Historic Buildings Are Atlanta's Most Popular Rental Listing Amenities
Atlanta landlords and property managers tout luxurious amenities and Old World building features to attract renters
SAN FRANCISCO, Aug. 16, 2017 /PRNewswire/ -- Concierges, pools, historic buildings, grills and clubrooms are Atlanta's top five most popular rental amenities compared to other big cities, according to HotPads®.
HotPads, an apartment and home search platform for renters in urban areas across the United States, analyzed Atlanta apartment listing descriptions in the first half of 2017 to identify the top amenities and determine how the most popular listing amenities changed over the past year.i
Concierges are booming in popularity in Atlanta, where over 17 percent of rental listings mention them as an amenity. In comparison, only about 4.5 percent of rental listings in other major cities mention a concierge as an offering. Other popular amenities in the city, including historic buildings, hardwood floors, skyline views and exposed brick, indicate that Atlanta renters gravitate toward trendy aesthetics and luxury features.
"Atlanta renters are interested in apartments with classic urban style, and we're seeing the apartment industry step up to provide those features," said Douglas Pope, co-founder and general manager of HotPads. "They're featuring buildings that have old-city charm on the outside but sleek and updated features on the inside. The mixture of old and new is really popular in urban design right now, and Atlanta apartments a are really on top of that trend."
The city of Atlanta is comprised of approximately 119,900 renter households.ii The median rental list price in Atlanta is $1,750.iii
In addition to high-end features, the analysis found that temperature plays an important role in which amenities Atlanta residents prefer compared to renters in other cities. Features that allow renters to make the most of sunny weather, such as pools and grills, were popular in Atlanta's listings – both amenities appear in listings almost twice as often in Atlanta as they do in other major urban areas.
Meanwhile, warm features such as heaters and fireplaces are among Atlanta's less popular amenities compared to other major cities. Space-saving features like basements and storage space were also less popular with local renters, appearing in only about 2 percent and 17 percent of listings respectively.
For more information about the Atlanta rental market, check out rental search tools and tips on HotPads.
ATLANTA AMENITIES COMPARED TO OTHER TOP CITIESiv
| Most popular amenities |
Ranking |
% listings in Atlanta with amenity |
% listings in top citiesv with amenity |
| Concierge |
1 |
17.2% |
4.5% |
| Pool |
2 |
45.2% |
21.3% |
| Historic building |
3 |
10.5% |
3.2% |
| Grill |
4 |
11.6% |
5.2% |
| Clubroom |
5 |
3.4% |
0.3% |
| Reserved parking |
6 |
6.7% |
2.1% |
| Hardwood floors |
7 |
45.6% |
32.6% |
| Skyline view |
8 |
6.7% |
2.7% |
| Courtyard |
9 |
8.4% |
3.9% |
| Exposed brick |
10 |
7.4% |
3.7% |
| Least popular amenities |
Ranking |
% listings in Atlanta with amenity |
% listings in top cities with amenity |
| Heaters |
1 |
6.9% |
21.0% |
| Basement |
2 |
2.5% |
10.8% |
| Spa |
3 |
2.3% |
5.8% |
| Fireplace |
4 |
8.8% |
13.7% |
| Storage space |
5 |
17.0% |
23.8% |
| Yard |
6 |
3.4% |
6.8% |
| Deck |
7 |
12.6% |
15.4% |
| Den |
8 |
2.7% |
4.1% |
| Valet parking |
9 |
1.1% |
2.1% |
| Vaulted ceilings |
10 |
1.7% |
2.8% |
ATLANTA AMENITIES GROWING IN POPULARITY THIS YEARvi
| Amenities increasing in popularity |
Ranking |
% listings with amenity, 2017 |
YoY Increase |
| Grill |
1 |
11.6% |
14.6% |
| Concierge |
2 |
17.2% |
11.6% |
| Garage parking |
3 |
20.8% |
8.3% |
| Exposed brick |
4 |
7.4% |
13.9% |
| Balcony |
5 |
22.1% |
6.9% |
| Amenities decreasing in popularity |
Ranking |
% listings with amenity, 2017 |
YoY Decrease |
| Tennis court |
1 |
2.9% |
-41.6% |
| Deck |
2 |
12.6% |
-11.1% |
| Vaulted ceilings |
3 |
1.7% |
-23.8% |
| Yoga studio |
4 |
1.5% |
-22.2% |
| Kitchen backsplash |
5 |
3.8% |
-11.1% |
HotPads
HotPads is the most efficient rental search platform for urban areas across the United States, with features designed for competitive markets such as map-based search, real-time notifications and detailed information on landlords and property managers, that help renters spend less time searching and more time feeling excited about their next home.
Launched in 2005, HotPads is based in San Francisco and is owned and operated by Zillow Group (NASDAQ: Z and ZG).
HotPads is a registered trademark of Zillow, Inc.
i HotPads analyzed apartment listings from the major cities of the top 20 metro areas in the United States posted between January 2017 and June 2017 to find the most commonly advertised amenities in Atlanta. Listing words tied to amenities were ranked based on how many times they appeared within one rental listing as well as how often they appeared in separate rental listings in major cities of the United States' top 20 metro areas.
ii As reported by the United States Census Bureau's 2015 American Community Survey.
iii The median rental list price (estimated monthly rental price) includes the value of all apartments in HotPads' database, as of 2017-Q2.
iv The most popular amenities appeared in Atlanta rental listings more often than they appeared in rental listings in major cities of the United States' top 20 metro areas. The least popular amenities appeared in Atlanta rental listings less often than they appeared in rental listings in major cities of the United States' top 20 metro areas.
v "Top cities" are the headlining city of the United States' top 20 metro areas, as ranked by metro population according to the 2010 Census.
vi HotPads analyzed apartment listings from the major cities of the top 20 metro areas in the United States posted between January 2016 and June 2016 as well as January 2017 and June 2017 to find the most commonly advertised amenities in Atlanta. Listing words tied to amenities were ranked based on how many times they appeared within each rental listing as well as how often they appeared in separate rental listings in Atlanta.
SOURCE HotPads, Inc.
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