Condé Nast And Goldman Sachs Expand The 2017 Love List Brand Affinity Index To Food Category

NEW YORK, June 15, 2017 /PRNewswire/ -- Condé Nast and Goldman Sachs today released the 2017 Love List: Food, which expands the companies' Love List Brand Affinity Index franchise to the food category.  The first of its kind study identified three key trends:

• Millennials want healthy snacks: 40% of brands that made the Love List are traditional snack brands, of those, 75% have a health focus like Angie's & Noosa. Top attributes for all brand favorites include: "convenient," "easy to find," and "good tasting" – a clear snacking alignment.

• Millennials are one-stop-shoppers: Focused on convenience, they are more likely to shop at retailers that offer a variety of options outside the food category, notably Wal-Mart is their #1 shopping destination and they are nearly twice as likely to shop at Target—a probable result of their new small format stores and redesigned layout with grocery front and center.

• When price and quality are consistent, brand ethos is paramount: Consumers are focused on authenticity, transparency and connectivity when it comes to the brands they buy—successful brands are clear about what they stand for. 

"Our Love List Brand Affinity Index is a strong indicator of next generation consumers' attitudes toward the retail experience, and among millennial food enthusiasts, we're seeing similar trends that surfaced in our fashion study – namely that brands shouldn't underestimate the powerful combination of convenience and authenticity," said Pamela Drucker Mann, chief marketing officer of Condé Nast. "Millennial consumers are looking for good value, convenience and consistency, which is why we're seeing retailers like Wal-Mart and Target rise to the top of the list.  However, when it comes to the brands they're choosing to purchase, like Kashi, Clif and Bear Naked, millennials are looking to brands that connect with them and fit into their lifestyles."

Additional micro findings include:

• San Pellegrino is the #1 favorite brand for millennials

• Yogurt brands are on the rise: Yogurt brands took 3 of the millennial Love List spots (Yoplait, Noosa, Fage) and four of the Next List spots (Oikos, Fage, Noosa, Chobani)

• Millennials want premium coffee: Nespresso and Starbucks are #6 and #9, respectively.

The 2017 Food Love List was conducted as an aided brand affinity study among a national sample of 7,555 U.S. consumers, with a subset of 564 Condé Nast Millennial food-enthusiast consumers who expressed a high interest in cooking, dining and entertaining. The study prompted respondents with 35 attributes that they used to describe brands they purchased from a master list of 172 brands and 58 retailers. The following research reflects brand preferences and shopping behaviors ranked by percentage.

THE 2017 LOVE LIST: FOOD
Source: Condé Nast and Goldman Sachs 2017 Food Love List. Condé Nast Millennial food-enthusiast base = 564 respondents. National Sample = 7,555 respondents.

MILLENNIAL FOOD ENTHUSIASTS:

1. San Pellegrino                                 81%
2. Angie's                                            77%
3. Haribo                                            71%
4. Duncan Hines                                 70%
5. Bertolli Frozen                                67%
6. Nespresso                           67%
7. Poland Spring                                 67%
8. Starbucks                            67%
9. Yoplait                                            67%
10. Noosa                                             64%
11. Ferrero Rocher                              60%
12. Justin's Nut Butters                       59%
13. Coca-Cola                                     59%
14. International Delight                     57%
15. Kashi                                            57%
16. Dove Chocolate                56%
17. Pillsbury                           55%
18. Clif                                               55%
19. Cheez-It                            53%
20. Fage                                              52%

NATIONAL SAMPLE:

1. Nespresso                          68%
2. San Pellegrino                                59%
3. Starbucks                           57%
4. Ben & Jerry's                                 55%
5. Coca-Cola                          55%
6. Noosa                                            55%
7. Angie's                                           54%
8. Folgers                                           53%
9. Fage                                               51%
10. Peet's Coffee                                 51%
11. Boar's Head                                 51%
12. Stouffer's                                     51%
13. Simply Orange                 51%
14. Ghirardelli                                   50%
15. Cracker Barrel Cheese     50%
16. Hershey's Chocolate                    50%
17. Special K                                     50%
18. Tates                                            50%
19. Yoplait                                         49%
20. Haagen-Dazs                               48%

THE 2017 NEXT LIST: FOOD
Source: Condé Nast and Goldman Sachs 2017 Food Love List. Condé Nast Millennial food-enthusiast base = 564 respondents. National Sample = 7,555 respondents.

MILLENNIAL FOOD ENTHUSIASTS:

1. Oikos                                             100%
2. Clif                                                100%
3. Udi's                                              100%
4. Bear Naked                                    96%
5. Kashi                                             95%
6. Smartfood                          94%
7. Birds Eye                           93%
8. Ghirardelli                         92%
9. Honest Tea                                    91%
10. Fage                                               91%
11. Justin's Nut Butters                      91%
12. Angie's                                         91%
13. Yoplait                                         91%
14. Silk                                              90%
15. Noosa                                          90%
16. Chobani                           89%
17. Amy's                                          90%
18. Sabra                                           89%
19. Nature Valley                              88%
20. V8                                               88%

NATIONAL SAMPLE:

1. Siggi's                                            98%
2. Tates                                              98%
3. Sahale Snacks                                95%
4. Odwalla                                         94%
5. Fage                                               92%
6. Justin's Nut Butters                        91%
7. Bear Naked                                    90%
8. Sabra                                             89%
9. Kashi                                             89%
10. Naked Juice                                   89%
11. Simply Orange                 89%
12. Kind Snacks                                88%
13. Oikos                                           87%
14. Popcorn, Indiana             87%
15. Noosa                                          87%
16. Weight Watchers             86%
17. SkinnyPop                                   86%
18. V8                                               86%
19. Cape Cod                                     86%
20. Chobani                           86%

TOP RETAILERS:
Source: Condé Nast and Goldman Sachs 2017 Food Love List. Condé Nast Millennial food-enthusiast base = 564 respondents. National Sample = 7,555 respondents.

MILLENNIAL FOOD ENTHUSIASTS:

1. Wal-Mart                                 43%
2. Target                                      42%
3. Whole Foods                           39%
4. Trader Joe's                             34%
5. Costco                         30%
6. Kroger                                     21%
7. Amazon                                   17%
8. CVS                                         17%
9. Aldi                                         14%
10. Walgreens                                13%
11. Safeway                                   13%
12. Sam's Club                              11%
13. Publix                                      9%
14. SuperTarget                             9%
15. 7-Eleven                                  9%
16. Sprouts                        9%
17. Dollar General             8%
18. Albertsons                               7%
19. Stop & Shop                            7%
20. Wegmans                                 6%
    

NATIONAL SAMPLE:

1. Wal-Mart                                 35%
2. Costco                         34%
3. Trader Joe's                             33%
4. Whole Foods                           32%
5. Target                                      25%
6. Kroger                                     19%
7. Safeway                                   16%
8. Aldi                                         15%
9. Sam's Club                              13%
10. Amazon                                   12%
11. CVS                                         11%
12. Publix                                      10%
13. Walgreens                                9%
14. Albertsons                               8%
15. Sprouts                        8%
16. Stop & Shop                            8%
17. The Fresh Market                     7%
18. SuperTarget                             7%
19. Dollar General             7%
20. ShopRite                                  6%

About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences.  Attracting more than 120 million consumers across its industry-leading print, digital and video brands, the company's portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel.  The company's newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.

For more information, please visit condenast.com and follow @CondeNast on Twitter.

MEDIA CONTACTS:
Joe Libonati, SVP, Corporate Communications
[email protected] or 212-286-4916

Mari Dwyer, Senior Manager, Corporate Communications
[email protected] or 212-286-2021

SOURCE Condé Nast

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