NEW YORK, Nov. 14, 2016 /PRNewswire/ -- Digital experience and Artificial Intelligence (AI) company Conductrics, today announced its third major release of its universal optimization platform built expressly for marketers, developers and IT professionals. The new platform, which shares the company's name, is a cloud based adaptive testing and decision engine which in real-time discovers and then applies digital intelligence to deliver the best possible digital experience.
"Conductrics is central to our customer experience strategy," said Eetu Paloheimo, Head of Ecommerce at Veikkaus Oy, a lottery and gaming company in Finland. "We needed a private and secure solution to better predict and recommend the best gaming experiences possible for our patrons while also growing our player community. With Conductrics we delivered a richer, more personalized gaming experience, resulting in significant growth in player participation and 25 million Euros in additional revenues," Paloheimo added.
The Conductrics 3.0 cloud platform increases personalizing and conversion rate optimization (CRO) in part through advancements in today's machine learning. Additionally, the new platform significantly eases the programmatic requirements of machine learning to give non-data scientists the automation, intelligence and intuitive interface to produce and implement accurate predictive models within their applications.
"The intricacy of today's customers who interact through multiple touch-points make it increasingly difficult for traditional digital analytics to provide richer, more relevant experiences," said Matt Gershoff, CEO of Conductrics. "This announcement signals good news for digital marketers, programmers and product developers who need to easily incorporate advanced algorithms to derive deeper insights on consumers' behavior."
Decisions Made Through Testing and Personalization
A channel agnostic solution, Conductrics 3.0 represents the next generation of personalized optimization technology, which fits effortlessly into existing applications across web, mobile, email and even call centers. Available immediately, Conductrics 3.0 highlights include:
- Interpretable AI – It isn't enough to just optimize outcomes; to be truly effective, marketers must also be able to quickly understand the predictive analytics and results. Conductrics AI generates sets of human readable decision rules that optimize each customer's experience.
- Automation – Conductrics not only discovers which experiences are best for each customer, it also applies what's learned, adapting itself in real-time to any new, meaningful changes in customer behavior.
- Personalization – Blend business logic with machine learning to deliver the experiences that your customers appreciate and the business requires.
- Multi-channel and Multi-Touch – Server or client side; Web or Mobile App; Call Center or email, Conductrics' optimization APIs can integrate across almost any channel. Conductrics' reinforcement learning algorithms blend prediction with attribution to discover the optimal multi-touch customer experience.
- Conductrics' Express – A novel, self hosted WYSIWYG test creation tool that lets non-developers easily create advanced web app optimization campaigns and lets IT ensure proper Q/A and management of the overall operation of digital properties.
For more on the Conductrics 3.0 platform features, visit https://conductrics.com/features/
Designed to empower both Marketing and IT professionals, Conductrics provides a powerful platform that elevates and personalizes every digital experience, across every channel. With Conductrics, marketers, product managers, and consumer experience stakeholders can continuously optimize the customer journey, while IT departments benefit from the platform's simplicity, ease of use, and integration with existing technology stacks. Visit them at www.conductrics.com.
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SOURCE Conductrics, Inc