Conference to Bring 10,000 Attendees, $2.2 Million to Tampa It Works! to host annual three-day conference

TAMPA, Fla., Jan. 13, 2014 /PRNewswire/ -- A consumer lifestyle company plans to bring 10,000 attendees to the Tampa Convention Center Jan. 16-18 for its Freedom 2014 conference. Local tourism leaders say it will have a $2,282,000 economic impact on the region.

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Bradenton-based It Works! Global says that the 10,000 attendees will also bring additional family and friends with them, and attendees are expected to stay for the equivalent of 4,000 room nights.

"Visit Tampa Bay is pleased to welcome It Works! Global to our city," said Visit Tampa Bay Director of Communications Liana Lopez. "Such annual meetings positively impact local economies and assist in contributing to the energy and vibrancy of communities. Tampa Bay looks forward to serving as the host community for It Works! Global."

The event will feature 2014 business and company announcements, brand strategy, success strategies from the company's top performers and presentations from CEO Mark B. Pentecost and a keynote speaker.

"We are excited to host our largest annual event in Tampa and to be positively impacting the community where we are headquartered," said Pentecost. "We know that 2014 is going to be an exceptional year for It Works! Global and hosting an event in our backyard is one of the best ways for us to kick off the year."

Event attendees often bring family and friends, with many expected to stay in the area for several days before and after the conference for additional business and pleasure.

It Works! Global is expected to move into its new 50,000-square-foot company headquarters at Riverside Plaza, 908 Riverside Drive in Palmetto, Fla., in second-quarter 2014. The company will host monthly and quarterly company events at the new facility, which will add a positive tourism economic impact to the area each year. It Works! moved its headquarters in 2011 from Michigan to Bradenton, Fla.

Founded in 2001, It Works! Global is one of the fastest-growing consumer lifestyle direct sales companies. Inc. ranked It Works! Global No. 436 on its 500 list for 2013. The company is enjoying a 1047-percent growth over the past three years. It Works! debuted at No. 56 on the Direct Selling News Global 100, the annual industry ranking produced by Direct Selling News magazine. It Works! offers a variety of daily-use, instant-results products, including its signature and unique It Works! Wrap, a contouring product that can tighten, tone and firm any area of the body in just 45 minutes. The company currently pays commissions to more than 60,000 independent distributors worldwide. Visit for additional information.

For additional information, interview, image and product sample requests, contact Axia Public Relations at 888-PR-FIRM-8, ext. 700.

News Contact:
Marjorie Comer
Axia Public Relations for It Works! Global
888-773-4768, ext. 312

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SOURCE It Works! Global


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