"Judging these awards was a fascinating experience," explains Jon Puleston, Vice President of Innovation at Lightspeed. "The quality and range of young talent in the Market Research industry today is truly impressive and it was great to get a sense of the level of enthusiasm of the nominees and to learn about the fresh ideas that they are picking up and running with. I'm looking forward to seeing what impact they have on the industry over the coming years."
The judges' focus in identifying the winners was a combination of career success so far and areas of expertise. The most critical elements of the judging process looked at practical ways in which nominees are already having a real impact on the companies for which they work and how their careers are likely to evolve in order to extend that impact to the wider market. Notable areas of interest from winners include the role of technology in MR, delivery of insights to customers, big data and the role of emotion in research.
"We're delighted with the success of our first Market Research awards, an initiative that aligns closely with Confirmit's efforts to promote growth, evolution, and widespread discussion across the industry," said Henning Hansen, President and CEO, Confirmit. "We're thrilled to cap Confirmit's twenty-year anniversary by honoring those who are driving innovation in this ever-evolving sector, and look forward to the major accomplishments and continued success of these young innovators."
To learn more about the Young Market Researcher Awards program, visit http://www.confirmit.com/Company/MR-Awards/ or email MRawards@confirmit.com.
Confirmit is the world's leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.
Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Copart, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, JTN Research, KeepFactor, Morehead Associates, Nielsen, Research Now, RS Components, QRS, Sony Mobile Communications, and Swisscom. Visit www.confirmit.com for more information.
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