SURVEY DATA COVERAGE:
The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.
- South Africa
Key Questions Answered in this Report
- Which OTT communications apps are used most in SSA?
- How do SSA consumers balance OTT communications with traditional services?
- What are the main payment mechanisms for ecommerce in SSA?
- Which organisations are consumers in SSA most willing to trust with their personal data?
- What are the trends in operator-led mobile money service usage in SSA?
Who Should Read this Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and digital service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications, ecommerce, payments, and identity management.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services and services related to ecommerce and payments.
Read the full report: http://www.reportlinker.com/p04650115-summary/view-report.html
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.
Contact Clare: firstname.lastname@example.org
Intl: +1 339-368-6001
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/connected-consumer-survey-2016-ott-and-digital-economy-services-in-sub-saharan-africa-300396681.html