NEW YORK, Jan. 25, 2017 /PRNewswire/ -- Rapid smartphone adoption and increasing familiarity with digital payments are key drivers for ecommerce in Sub-Saharan Africa (SSA). According to our survey, 43% of respondents in SSA make online purchases. Operators in SSA have a role to play in this nascent industry by offering payment services, advertising, and other digital enablement services.
- identifies which communication apps are used most in SSA
- discusses the ways in which consumers balance OTT communications with traditional services
- highlights the main payment mechanisms for ecommerce in SSA
- provides insight into the organisations that consumers in the region are most willing to trust
- analyses the trends in operator-led mobile money usage in SSA.
SURVEY DATA COVERAGE:
The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.
- South Africa
Key Questions Answered in this Report
- Which OTT communications apps are used most in SSA?
- How do SSA consumers balance OTT communications with traditional services?
- What are the main payment mechanisms for ecommerce in SSA?
- Which organisations are consumers in SSA most willing to trust with their personal data?
- What are the trends in operator-led mobile money service usage in SSA?
Who Should Read this Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and digital service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications, ecommerce, payments, and identity management.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services and services related to ecommerce and payments.
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