Connected TV - Google and television

NEW YORK, Oct. 2, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Connected TV - Google and television

http://www.reportlinker.com/p01605758/Connected-TV---Google-and-television.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Audio_and_Video_Equipment

Description:

After repeated failures, version 3 of Google TV is likely to enjoy greater success than its predecessors, and new partnerships could spell Google's success in the connected TV market. In addition to this new interface, Google boasts certain lesser-know assets which, when put together, could enable the company to eventually carve itself a central position in the connected TV market. This insight provides a segment by segment analysis of Google's positioning and prospects in this emerging market.

Region:

World

Keywords:

advertising, advertising platform, audiovisual content, audiovisual devices, audiovisual production, cloud solutions, connected TV, data centers, distribution network, edge caching, OTT video services, paid video services, smartphones, tablets, television, television market, TV market, TV platform, TV sets, video apps, video distribution, video on demand, VOD, Android, Google, Google Analytics, Google CDN, Google Chrome, Google Data Center, Google Fiber, Google Fiber, Google Global Cache, Google Play, Google TV Ads, Google TV3, YouTube

This deliverable is part of the "Connected TV Distribution Watch, " which includes:

- A half-yearly updated database- A half-yearly updated status report- Quarterly market insights- Direct access to media analysts

Content 1. Key findings 5

2. Google and connected TV 62.1. Audiovisual consumption devices: Google's presence strengthened in devices other than TV sets 62.1.1. Moving away from television sets… 62.1.2. … and toward tablets and other devices 62.2. Platform: launch of Google TV3 72.2.1. New features 72.2.2. Video apps: disappointing so far 82.2.3. Deployment of Google interfaces for TV: the success of Android 82.3. Distribution 102.3.1. Data centers 102.3.2. Backbone and points of presence 102.3.3. Edge caching infrastructure: Google CDN 112.3.4. Cloud solutions 112.3.5. Google Fiber 112.4. Aggregation 122.4.1. YouTube 122.4.2. Google Play, generic apps and VOD offering 162.5. YouTube enters the original audiovisual production market 16

3. An almost exclusively ad-based business model 17

3.1. Google, revenues of 50 billion USD in 2012 17

3.2. Different advertising formats for video 18

3.3. Powerful analysis tools: Google Analytics 19

3.4. Diversification toward paid systems 21

3.4.1. The Google Play app store 21

3.4.2. Launch of YouTube subscription channels 21

4. A much broader positioning in connected TV than just Google TV 224.1. A priority target: the 18-34 year olds and "Generation C" 224.2. Google, becoming an essential player in connected TV? 234.2.1. Google has had failures on the TV market, but remains undeterred so far 234.2.2. Duality between niche markets and the mass market 234.2.3. Google moving vertically in video distribution with complementary assets 24

Tables Table 1: Google TV devices 8

Table 2: Examples of Android connected TV devices 9

Table 3: YouTube's original Content offerings 16

Table 4: SWOT Analysis of Google within connected TV 23

Figures Figure 1: Google TV: set-top box or integrated into the TV 7

Figure 2: Comparison between Equiso and alternative connected TV streaming solutions 9

Figure 3: Change in Google's CAPEX 10

Figure 4: Google's points of presence network 11

Figure 5: Google Fiber 12

Figure 6: YouTube partnerships on TV 13

Figure 7: YouTube on TV 14

Figure 8: 3D and 4K video on YouTube 14