connectiVISION Networks to Debut an Integrated Away-From-Home TV Network Exclusive to the Health Care Arena
Novel, Creatively Adapted Programming Platform to Hit the 2011 Digital Signage Expo
LOS ANGELES, Feb. 17, 2011 /PRNewswire/ -- connectiVISION Networks today announced the introduction of its away-from-home TV network combining information, education and entertainment, all creatively adapted to change the viewer experience in traditionally stale health care waiting rooms. connectiVISION's network programming and IPTV platform can be viewed at the ViewSonic Booth (#617) at the Digital Signage Expo in Las Vegas from February 22-24, 2011.
"connectiVISION's dedication to a state-of-the-art, integrated television programming strategy is the power behind its appeal to advertisers, brands and health care facilities. Our programming partnerships with NBC, CBS, FOX, CNBC, BBC America, WE, the Tennis Channel, PBS, VH1, E-Entertainment, MGM, Smithsonian Channel, as well our health-centric public service announcements, solidify our position as a leader in modernizing how digital broadcasting is presented to viewers in settings where they have limited attention spans," said David Tetreault, Chief Marketing Officer, connectiVISION Networks.
By providing programming that features easily digestible entertainment minisodes, interactivity and healthcare information, connectiVISION is enhancing the goals of its advertisers and brands with integrated media solutions.
Larry Hart, Senior Vice President, NBC Entertainment Marketing stated, "It's a great experience to work with the team at connectiVISION. Their knowledge of marketing, production and an ever-changing business landscape is key to a successful partnership. It's satisfying to work with people who understand your goals and challenges. That understanding, combined with a top-notch technical team, creates terrific opportunities in the away-from-home marketplace."
"Through connectiVISION's IPTV distribution platform, we are able to provide the ultimate in audience targeting and can direct programming and brand messaging down to specific waiting rooms and screens within our network's universe," said Alan Klein, Chief Operating Officer, connectiVISION Networks.
connectiVISION's first-time appearance at DSE will also showcase their cutting-edge IPTV programming delivery system, powered by Enqii, which provides comprehensive media scheduling and generates real-time proof-of-performance.
To maximize creativity and meet the expectations of advertisers and media buyers, connectiVISION has partnered with production studio DG Entertainment, a production agency widely used by major Hollywood studios, to develop high-impact content.
"More than ever, digital content has to be compelling, entertaining and targeted to connect with consumers," said Robbie Davis, President and CEO, DG Entertainment. "We're very mindful of this and through our partnership with connectiVISION, DG Entertainment is providing digital media solutions and new programming models – from minisodes to promercials – to meet the needs of advertisers, media buyers, and ultimately consumers."
Completing the visual experience, connectiVISION is also partnering with ViewSonic, a leading global provider of computing, consumer electronics and communications solutions, at the conference to exhibit its complementary digital signage display solutions.
"ViewSonic offers its customers a one-stop shop experience for all their digital signage needs, from ePosters, to commercial displays and networked media players. By coming together with connectiVISION, we are able to offer our customers a variety of display and media management solutions for their content development and narrowcasting needs," said Adam Hanin, VP of Marketing for ViewSonic Americas.
connectiVISION Networks is the creator of innovative away-from-home TV networks - specializing in the healthcare sector and rapidly expanding into new venues and environments. connectiVISION is reinventing the TV broadcasting arena with creatively adapted programming that goes beyond the traditional broadcast experience to fully engage viewers on the go. In the healthcare channel, connectiVISION is reaching long dwell time audiences with entertainment, information and education making the waiting room experience more enjoyable. connectiVISION's roster of programming is compiled from its partnerships with NBC, CBS, FOX, CNBC, BBC America, WE, the Tennis Channel, PBS, VH1, E-Entertainment, MGM, and Smithsonian Channel.
connectiVISION Networks is headquartered in Los Angeles with offices in New York and Sacramento.
SOURCE connectiVISION Networks
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