WASHINGTON, April 21, 2016 /PRNewswire/ -- Direct Impact (DI), the nation's leading grassroots campaign firm and wholly owned subsidiary of Burson-Marsteller, today announced that Connie Partoyan has been named Chief Executive Officer (CEO). Before this promotion, Partoyan served as President of DI.
"Connie's proven track record of leadership at DI, combined with her extensive experience in the grassroots, political and private sector spheres, make her the perfect fit for the role," said Michael Law, Burson-Marsteller's U.S. CEO, to whom Partoyan reports. "I look forward to her partnership and continued success as she brings the best strategic and creative thinking to our clients."
In her most recent role as President of DI, Partoyan led and advised on key client accounts including a number of Fortune 50 companies and major trade associations, oversaw day-to-day operations, managed the new business development process and served as the primary liaison for DI's national grassroots field network. Before that, Partoyan was Executive Vice President at DI, where she provided senior client leadership for some of the firm's largest clients.
"I am extremely proud to lead such a talented team at Direct Impact," said Partoyan. "We have an incredible history, yet we are consistently challenging the status quo with new, innovative strategies to address our clients' most pressing issue and reputation challenges around the country."
Earlier in her career, Partoyan held numerous positions on Capitol Hill including Chief of Staff for Congresswoman Cathy McMorris Rodgers (R-WA), Administrative Assistant and Press Secretary for Congressman Rick White (R-WA) and Deputy Press Secretary to Senator Slade Gorton (R-WA). In addition, she was Counselor and Senior Advisor for the Department of Commerce's Technology Administration. Her work in the private sector included serving as Government Affairs Counselor for Preston Gates Ellis & Rouvelas Meeds, Executive Vice President and Chief Operating Officer for TechNet and Director of Communications for the Information Technology Industry Council.
About Direct Impact
Founded in 1988, Direct Impact (DI) is a wholly owned subsidiary of Burson-Marsteller and a member of the WPP family. DI is a premier grassroots communications firm, specializing in public affairs, public education and corporate reputation campaigns. DI provides a complete range of services essential to conducting successful localized campaigns, focusing on legislative battles as well as corporate branding challenges across the country. DI has led winning, community-driven campaigns for more than half of the Fortune 50, as well as major trade associations and coalitions.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network. For more information visit www.burson-marsteller.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/connie-partoyan-named-ceo-of-direct-impact-300255435.html
SOURCE Burson-Marsteller and Direct Impact