HAILEY, Idaho, Feb. 13, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that Connoisseur Media, operator of 36 stations serving 12 markets across nine states, has signed on as the newest partner to deploy Marketron's revenue management and digital software solutions.
Connoisseur Media, a longstanding though quickly growing media company, will use Marketron's traditional radio traffic system offerings, as well as the mobile platform and SMS service, and interactive digital systems. This agreement will allow Connoisseur Media to improve organizational efficiencies and increase revenues across the board.
"As our number of stations continues to grow and our business goals expand, we turned to the industry leader for software solutions to help us manage and continue to propel our organizational growth," said Jeffrey Warshaw, CEO of Connoisseur Media. "By utilizing the revenue management traffic system as well as Marketron's mobile and interactive solutions, we are able to streamline our company's workflow by keeping our software vendors tightly-knit under one roof."
"Our expanded relationship with Connoisseur Media is an exciting tipping point for Marketron," said Jeff Haley, President and CEO of Marketron. "Growing companies are turning to Marketron for solutions that enable unified engagement across all brands and stations. We are pleased that we have the innovative developments available for groups such as Connoisseur who are looking to continue to grow their business."
Marketron is the media industry's leading provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.
Sparkpr on behalf of Marketron